Activate a Lead Generation strategy on Facebook during International Women's Day. In addition to collecting contacts, the theme of equal opportunity was of central importance.
UNICEF launches #PossoFareCiòCheVoglio ("I can do what I want"). Two parallel campaigns are launched on Facebook, one that leads to an external Landing Page and the other is managed through Facebook Lead Ads.
The campaign reached strong results thanks to a vertical study on the target. The leads collected came from both Facebook and landing pages, then registered onto MagNews. This is where conversion in the relationship between new contact and UNICEF begins.