Unicef

Lead Generation & Facebook Ads

The Foundation, born in 1946 to help child victims of the Second World War, operates all over the world to protect the rights of the weakest and help during times of emergency.

Objectives

Activate a Lead Generation strategy on Facebook during International Women's Day. In addition to collecting contacts, the theme of equal opportunity was of central importance. 

Solution

UNICEF launches #PossoFareCiòCheVoglio ("I can do what I want"). Two parallel campaigns are launched on Facebook, one that leads to an external Landing Page and the other is managed through Facebook Lead Ads.

Unicef Case Study

Achieved Results

The campaign reached strong results thanks to a vertical study on the target. The leads collected came from both Facebook and landing pages, then registered onto MagNews. This is where conversion in the relationship between new contact and UNICEF begins.