Journey Design
Journey Design is the magnews tool that allows you to design Journey specifications that act on each status of the contact, defined in the Strategic Map, to make them perform actions of value to the brand.
Why do you
need it?
Digitally represent your project based on the goals defined in the Strategy Map. Then design the Customer Journey using all the assets available to convert your contacts.
Why use magnews instead of other tools? Once the design phase is over, you can organize your communications directly on Journey, then set up your DEM, structure your Workflow and use all the tools available with the Journey Lab!
Elisabetta Bruno – Magnews Chief Marketing Officer
It’s not just a strategic design, it is the first phase of planning to implement your conversion projects with a single tool from strategy to operations.
STEP 1
From map to Journeys.
Once you have finished compiling the map and defining the journey for each objective, all you have to do is design with Journey Design!
You have available to you:
- Journey objective: initial status and final status of your contacts
- Assets: all the tools and touchpoints at your disposal
STEP 2
Define and set up the assets.
Design the ideal path for your starting target and use the best assets to bring your contacts towards your goal:
Workflow: create structured communication flows based on the behavior of your contacts or customize a specific experience.
Communication: set up a targeted and specific communication based on the path of the journey.
Landing Page: expand the communication through a multi-channel navigation, exploit the potential of the landing pages for download, profile contacts, acquire and create an intermediate step of conversion.
On-site message: integrate your portals/sites/eCommerce to build an increasingly multichannel path connected to the navigation needs of your contacts. Customize messages and build personalized actions.
Web Tracking: track the behavior and actions of your contacts and map the results according to the path set in your Journey.
STEP 3
Set up the assets and move to the Journey Lab.
Once the design phase on Journey is over, it is time to set up all the activities and communications of the assets inserted with the Journey Lab.
Click on the individual icons; once the basic information has been defined you can go to the Journey Lab section to set up and create your Workflow, choose the template of your communication and populate it with the Giotto editor. The same goes for all the other assets.
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
average flow CR
COMPARED TO THE SITE AVERAGE
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers.
ROBERTO SCANU - ECOMMERCE MANAGER AT DR. VRANJES FLORENCE
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
ANDREA PACI - UX DESIGNER FINDOMESTIC BANK
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
CHIARA COLOMBO – OF DONOR BASE DEPARTMENT ACTIONAID HEAD
sales in the year
training rate
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
MARCELLO GRANATA – VP OF PRODUCTS AT GEK LAB
We work
for the success of companies.
Privacy Management and Data Protection:
Our commitment to your most important asset.
We consider privacy management and the protection of Personal Data to be essential. Discover our tools and processes for full GDPR compliance.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
