cliente:
Partner:
With the support of magnews’ marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs – for a donor-centered fundraising strategy, this is essential.
CHIARA COLOMBO – OF DONOR BASE DEPARTMENT ACTIONAID HEAD
Goal.
Maximize the likelihood of conversion by people browsing ActionAid’s adoption landing page.
Marketing Automation & CRM Integration.
An integration between magnews and CRM to trigger an automated flow that can incentivize a little yet great good deed.
THE CUSTOMER
With ActionAid, you make change happen.
Independent international organization committed to fighting the causes of poverty and malnutrition. It acts on the ground for the poorest communities in Latin America, Asia and Africa.
THE PARTNER
t.bd think by diennea is a Digital Service Agency.
Specialized in integrated communication projects, it manages projects aimed at achieving the business objectives of companies, from strategy to execution.
THE REQUIREMENT
Convert “pledges” of support into adoptions.
Incentivize conversion action from the many users who landed on ActionAid’s long-distance adoption landing page and did not complete the donation process.
THE GOALS
Increase the number of long-distance supports.
Stimulate conversion of those who have shown interest.
Solution.
Create a Marketing Automation workflow integrated with magnews and CRM.
Thanks to an efficient integration between magnews and CRM, we have designed and implemented a workflow to boost conversion actions, alternating touchpoints and optimizing both content and engagement times.
The DEMs sent to users have been dynamically customized with the contact’s personal data and the details of the child adopted remotely.
Channels: Website, email
Technology: magnews, Mentor CRM
Target Audience: B2C
Results
Marketing Automation has enabled faster tracking of requests (promised, revoked, converted). Magnews has allowed the automated sending of targeted communications to the CRM of the events recorded by the contacts on the communications received (DEM, SMS, etc.) and has made the multichannel nature of the brand more effective through the use of online and offline channels.
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
CR medio dei flussi
RISPETTO ALLA MEDIA DEL SITO
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
Roberto Scanu - Ecommerce Manager at Dr. Vranjes Florence
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
Andrea Paci - UX Designer Findomestic Bank
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
Chiara Colombo - Of Donor Base Department Actionaid Head
vendite nell'anno
tasso di formazione
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
Marcello Granata - VP of Products at Gek Lab.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
