Report & Insight
In magnews, everything leads back to data. It combines the insights of your systems with the actions of communication, marketing and automation, in a virtuous circle that feeds knowledge and increases performance.
Engagement Score
Different kinds of engagement, different actions.
Classify and segment your audience based on interactions with communications to set up the right actions for each contact and maximize results.
Content Tagging
Identify interests to stay relevant.
Magnews allows you to directly tag your communications and web content and use those from your other systems, so you can stay highly relevant in everything you do.
Contact Behavior
Behavior that counts.
What pages are visited, what content is read, what communications are opened and read, how many clicks, what people have bought or how long it’s been since they last made a purchase, what support requests have been make, and any other data you might want. All to model actions with a sure return.
Smart Targeting
Goal: interaction and relationship.
All information acquired from the data is put to use by identifying the right content, actions, channels and moments of interaction for each of your contacts. Whatever your business goal is, you need to know exactly who to target
Each to their own report
Each channel has its own report: email funnel, SMS reports, automation, surveys, web personalization messages … each touchpoint and asset used in magnews has its own dedicated report allowing you to evaluate performance and optimize your every action.
MONITOR, MANAGE, GET INVOLVED
Communications:
The best strategy starts with data.
Detailed Performance Funnel
Overlay report / Heatmap
Audience Comparison
Communication Reading (in depth vs skimmed)
Deliverability Analysis
Multidimensional Analysis
Content / Tag Analysis
Geolocation
Automation:
Analyze what direction your business is growing in.
General and Detailed Outcomes Report
Trend and Rates of Outcomes over time
Detailed Map with active sessions/users for each node
Detailed Performance Funnel for each message
THE BEST WAY TO LEARN IS BY ASKING!
Survey:
If you know what it already working, you can ask fewer questions.
Summary compilations
Report single question and relative split answers
Detail single compilations
Web Experience:
Investigate your customers’ UX.
Summary compilations
Report visualizations / compilations
Detail single compilations
Report tracking property visits
CONNECT, INTEGRATE, MEASURE
Extract & Integrate:
All your data, in whichever system you like.
Raw data export
Automatic export
API Integration
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
average flow CR
COMPARED TO THE SITE AVERAGE
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers.
ROBERTO SCANU - ECOMMERCE MANAGER AT DR. VRANJES FLORENCE
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
ANDREA PACI - UX DESIGNER FINDOMESTIC BANK
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
CHIARA COLOMBO – OF DONOR BASE DEPARTMENT ACTIONAID HEAD
sales in the year
training rate
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
MARCELLO GRANATA – VP OF PRODUCTS AT GEK LAB
Privacy Management and Data Protection:
Our commitment to your most important asset.
We consider privacy management and the protection of Personal Data to be essential. Discover our tools and processes for full GDPR compliance.
We work
for the success of companies.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
