Report & Insight

In magnews, everything leads back to data. It combines the insights of your systems with the actions of communication, marketing and automation, in a virtuous circle that feeds knowledge and increases performance.


Main Features

Engagement Score

Different kinds of engagement, different actions.

Classify and segment your audience based on interactions with communications to set up the right actions for each contact and maximize results.

Content Tagging

Identify interests to stay relevant.

Magnews allows you to directly tag your communications and web content and use those from your other systems, so you can stay highly relevant in everything you do.

Contact Behavior

Behavior that counts.

What pages are visited, what content is read, what communications are opened and read, how many clicks, what people have bought or how long it’s been since they last made a purchase, what support requests have been make, and any other data you might want. All to model actions with a sure return.

Smart Targeting

Goal: interaction and relationship.

All information acquired from the data is put to use by identifying the right content, actions, channels and moments of interaction for each of your contacts. Whatever your business goal is, you need to know exactly who to target

Each to their own report
Each channel has its own report: email funnel, SMS reports, automation, surveys, web personalization messages … each touchpoint and asset used in magnews has its own dedicated report allowing you to evaluate performance and optimize your every action.



The best strategy starts with data.

Detailed Performance Funnel

Overlay report / Heatmap

Audience Comparison

Communication Reading (in depth vs skimmed)

Deliverability Analysis

Multidimensional Analysis

Content / Tag Analysis



Analyze what direction your business is growing in.

General and Detailed Outcomes Report

Trend and Rates of Outcomes over time

Detailed Map with active sessions/users for each node

Detailed Performance Funnel for each message


If you know what it already working, you can ask fewer questions.

Summary compilations

Report single question and relative split answers

Detail single compilations

web experience

Web Experience:
Investigate your customers’ UX.

Summary compilations

Report visualizations / compilations

Detail single compilations

Report tracking property visits


Extract & Integrate:
All your data, in whichever system you like.

Raw data export

Automatic export

API Integration

Business goals success stories

Customers and partners: case studies that show how

magnews makes it possible to work for the success of companies.

Privacy Management and Data Protection:

Our commitment to your most important asset.

We consider privacy management and the protection of Personal Data to be essential. Discover our tools and processes for full GDPR compliance.

We work

for the success of companies

Do you want to know how magnews can solve your business needs?

If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.

You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!

A contact request can change the value of your results.