cliente:
Partner:
With web experience, we were able to follow the customer along the funnel to provide a one2one experience.
SIMONA AMODEO – B2C & WEB MARKETING MANAGER, BORGIONE
Goal.
To guide the user step by step within a purchase path that develops during the navigation of the brand’s e-commerce offering, acquire leads, redevelop the CRM and create personalized customer journey
360° Magnews.
E-commerce is a key touchpoint in all stages of the customer journey and tailoring on-site messaging based on user browsing behaviors increases conversions.
THE CUSTOMER
By the side of children and teachers for 50 years.
A company that has addressed the educational needs of children and teachers for over 50 years. It does this through educational games, stationery, school supplies, items for recreational activities, and furniture.
THE PARTNER
t.bd think by diennea is a Digital Service Agency.
Specialized in integrated communication projects, it manages projects aimed at achieving the business objectives of companies, from strategy to execution.
THE REQUIREMENT
Capture contact data and trigger intelligence actions with conversion goals.
Observe on-site user navigation and then generate knowledge, turning observation into contact data to be used to drive lead generation and acquisition.
THE GOALS
Profile anonymous and recognized users.
Increase e-commerce sales.
Solution.
Borgione implemented the entire magnews technology stack. In particular, the Web Experience integration has allowed for working on tracking both anonymous contacts and those recognized through web tags, increasing site traffic and sales.
Channels: Website, email
Technology: magnews, web experience
Target Audience: B2C
The results
The digital strategy implemented by Borgione begins from a basic understanding: the importance of monitoring all phases of the customer journey, user behavior and interactions with the brand.
Web Experience by magnews, implemented on Borgione’s e-commerce, has made it possible to directly impact the site’s browsing experience, intercepting and classifying, through web tags, the interest and content of the most frequently visited pages, and to achieve significant results in terms of both lead generation and conversion.
309
known profiled users
6.835
anonymous profiled users
52
more purchases thanks to the voucher issued during registration
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
CR medio dei flussi
RISPETTO ALLA MEDIA DEL SITO
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
Roberto Scanu - Ecommerce Manager at Dr. Vranjes Florence
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
Andrea Paci - UX Designer Findomestic Bank
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
Chiara Colombo - Of Donor Base Department Actionaid Head
vendite nell'anno
tasso di formazione
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
Marcello Granata - VP of Products at Gek Lab.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
