cliente:
Partner:
We are very satisfied that Preca Brummel, after a careful evaluation of different platforms, has chosen magnews to manage the customer base of loyal customers, recognizing the flexibility of the tool, the ease of integration with business systems and the ability to ensure full compliance with stringent policies on data processing.
MASSIMO MARANI – SALES MANAGER, T.BD THINK BY DIENNEA
Goal.
To centralize into a single system the management of all users’ information (both personal data and purchase information) coming from physical stores and online channels.
Marketing Hub.
Create a unified HUB that enables all-inclusive customer base management.
THE CUSTOMER
Company specializing in children’s clothing
An Italian company founded in 1955 by Giovanni Prevosti, active in the production and marketing of children’s clothing with its own brands Brums and Mek, with the license for Suomy and Bimbus.
THE PARTNER
t.bd think by diennea is a Digital Service Agency.
Specialized in integrated communication projects, it manages projects aimed at achieving the business objectives of companies, from strategy to execution.
THE REQUIREMENT
Manage information assets in a single environment.
Implement a system that complies with stringent policies in the management of user privacy and that offers a single view of the customer, to easily manage all the information assets of users originating from physical and digital touch points.
THE GOALS
Full compliance with privacy management policies.
To have a single view of the customer within a system that makes it easy to create specific targets.
Solution.
Thanks to magnews, it was possible to manage and standardize all Preca Brummel’s customer base loyalty data, in accordance with the new rules established by GDPR.
Channels: Email, sms, landing page and survey
Technology: magnews
Target Audience: B2C
Results
The centralization of data and consent collection within magnews has led to a direct simplification in management and a reduction in costs and time spent in maintaining the technological ecosystem.
Thanks to the option of flexibly incorporating the provisions regarding data tracking and inalterability, magnews has made it possible to find the right compromise between legal and business requirements.
In addition, the simplified, uniform management of the information assets has made it possible to extract greater value from the users enrolled in the loyalty project and to reduce the time spent in planning and monitoring the planned promotional activities.
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
CR medio dei flussi
RISPETTO ALLA MEDIA DEL SITO
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
Roberto Scanu - Ecommerce Manager at Dr. Vranjes Florence
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
Andrea Paci - UX Designer Findomestic Bank
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
Chiara Colombo - Of Donor Base Department Actionaid Head
vendite nell'anno
tasso di formazione
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
Marcello Granata - VP of Products at Gek Lab.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
