Multi-channel marketing automation: build relationships, get to know your customers and increase sales.
Attract the attention of your customers and put your foot on the accelerator of customer engagement, thanks to the renewed marketing automation & personalization module of magnews.
Why do you
need it?
With the support of magnews’ marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs – for a donor-centered fundraising strategy, this is essential.
CHIARA COLOMBO – OF DONOR BASE DEPARTMENT ACTIONAID HEAD
Marketing Automation
Email, SMS, push notification, website and ecommerce are just some of the channels you have available when you create a successful workflow with magnews. To do this, focus on 4 steps:
Select key events:
decide how the contact enters the stream. Do they sign up from the website? Did they complete their first purchase? Did they fill out a survey?
Define the most important actions:
correlate an action to each event. For example, send a welcome DEM to a contact who has just signed up.
Set specific conditions:
determine how you move from one step to the next. For example, a contact proceeds in the flow only if they answer all questions in a survey.
Evaluate outcomes in the big picture:
evaluate the outcome of the flow by checking all positive outcomes.
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
average flow CR
COMPARED TO THE SITE AVERAGE
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers.
ROBERTO SCANU - ECOMMERCE MANAGER AT DR. VRANJES FLORENCE
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
ANDREA PACI - UX DESIGNER FINDOMESTIC BANK
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
CHIARA COLOMBO – OF DONOR BASE DEPARTMENT ACTIONAID HEAD
sales in the year
training rate
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
MARCELLO GRANATA – VP OF PRODUCTS AT GEK LAB
Privacy Management and Data Protection:
Our commitment to your most important asset.
We consider privacy management and the protection of Personal Data to be essential. Discover our tools and processes for full GDPR compliance.
We work
for the success of companies.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
