Contact sheet: The starting and finishing point of every communication strategy.
Collect all your contacts’ information in one place where you can view all the useful data you need for the creation of your segments and the personalization of your communications.
Why do you
View every action and behavior of your contacts: pages visited, content viewed, clicks, inquiries, purchases.
Classify and segment audiences to optimize communications and maximize results.
Analyze the universe of data, understanding audiences and extracting useful insights for your business.
ELISABETTA BRUNO – MAGNEWS CHIEF MARKETING OFFICER
How to create value for your contacts
Create your business, analyze engagement, track performance.
Contact addresses and engagement.
Each channel has its own address, all compiled in the contact sheet: email, mobile number, physical address, device ID, etc.
All the online and offline contact points that allow you to interact with your users in multi-channel mode.
The main and most relevant information of your contacts, immediately available and accessible.
Personal data, purchase and non-purchase behavior, interests and preferences, consent scheme.
Everything you need to describe the most relevant information about your contacts is available, thanks to the high flexibility of the data model that the magnews platform provides.
Organize all data into categories and sort by importance and priority.
Implicitly profile your contacts by associating relevant tags to the content you send.
The magnews platform automatically associates the right tags to contacts according to their interactions.
The detail of all the conversions made by the single contact with the relative values.
Performance by Channel.
Each channel has its own performance depending on the interactions of the contact.
The list of individual activities and actions carried out by the contact in relation to the digital touch points tracked and interactions with your communications, all collected and available to be analyzed and used.
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
CR medio dei flussi
RISPETTO ALLA MEDIA DEL SITO
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
Roberto Scanu - Ecommerce Manager at Dr. Vranjes Florence
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
Andrea Paci - UX Designer Findomestic Bank
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
Chiara Colombo - Of Donor Base Department Actionaid Head
tasso di formazione
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
Marcello Granata - VP of Products at Gek Lab.
Privacy Management and Data Protection:
Our commitment to your most important asset.
We consider privacy management and the protection of Personal Data to be essential. Discover our tools and processes for full GDPR compliance.
for the success of companies.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.