Journey Lab:
creates and customizes all digital campaigns, in one space.

Organize all digital marketing actions starting from your business and communication goals: create landing pages, surveys, onsite banners and create templates, DEM and marketing automation flows within a simple and intuitive platform.


Design messages and web pages, customize the experience of your contacts, group them in hyper-profiled target clusters, test the messages you create, publish banners and online surveys: Journey Lab is the magnews module where you implement all your online communication actions.

Report & Insight.

Organize your communications by business objectives and bring them together in a magnews campaign.

Grow your customer relationships through a digital mix of direct, automated, lead generation and on-site performance campaigns.


Multichannel marketing automation: consolidate relationships, get to know your customers and increase sales.

Attract the attention of your customers and put your foot on the accelerator of customer engagement, thanks to the renewed marketing automation & personalization module of magnews.


With Transactional emails you have the ability to manage messages within Journeys that are then sent through external systems (API calls) or through automated calls managed directly by magnews.

Each transactional message can be multichannel and have a specific editor for each channel managed.


In magnews, everything leads back to data. It combines the insights of your systems with the actions of communication, marketing and automation, in a virtuous circle that feeds knowledge and increases performance.

Report & Insight.

The strengths of the
Journey Lab

Everything you need is in one module – put your communication strategy into action and leverage the mix of channels and tools available to you in one space.

Streamline mailings and processes through workflows: automate the sending of personalized messages using the drag & drop editor in the marketing automation module.

Integrate magnews with your technology ecosystem: with the unique customer view you can achieve your acquisition, conversion and loyalty objectives in synergy with all the channels you have available.

Personalize the contact experience: magnews’ countless tools are at your service to build hyper-personalized and trusted relationships with your customers.

Business goals success stories

Customers and partners: case studies that show how

magnews makes it possible to work for the success of companies.

Privacy Management and Data Protection:

Our commitment to your most important asset.

We consider privacy management and the protection of Personal Data to be essential. Discover our tools and processes for full GDPR compliance.

We work

for the success of companies

Do you want to know how magnews can solve your business needs?

If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.

You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!

A contact request can change the value of your results.