cliente:
Partner:
Through its integration with magnews, Illumia communicates continuously with its customers, implementing effective plans for email marketing, surveys and SMS, as channels of communication that are not only promotional but also service oriented. The relationship with the customer, which is central to Illumia, is greatly enhanced.
Salvatore Mazzarella – Head of Strategic & Operational Marketing at Illumia
Goal.
To approach the customer throughout their life cycle using email and SMS as communication channels that are not only promotional, but also service oriented.
Email & SMS Marketing.
THE CUSTOMER
Player in the supply of electricity in Italy.
Always having been involved in energy trading, in 2006, the year the market was liberalized, it was officially established as a supplier of electricity and gas.
THE PARTNER
t.bd think by diennea is a Digital Service Agency.
Specialized in integrated communication projects, it manages projects aimed at achieving the business objectives of companies, from strategy to execution.
THE REQUIREMENT
SMS Marketing campaign.
Be present at the most important moments of the customer life cycle
Use the direct channel to increase customer loyalty and simplify customer interaction.
THE GOALS
Increase customer base engagement with the brand.
Increase Customer Lifetime Value.
Solution.
An email and SMS plan to manage the relationship with customer and enhance the database with new information about users and their preferences.
The plan begins from the notification of taking charge of the supply request, managed via SMS. This is followed by a series of on-boarding emails (welcome, profiling survey).
Customers are also invited to register on the “Illumia For you” portal to play and win exclusive prizes.
Channels: email, SMS
Technology: magnews
Target Audience: B2C
Results
Illumia has centralized the communication relationship with new customers in magnews. Communications are automated according to the customer lifecycle and, in addition to a service purpose, are useful for stimulating upselling and cross-selling to other lines of business (gas and energy).
Thanks to this program and the Illumia For You initiative, Illumia is recording excellent email marketing campaign performances.
55%
open rate
15%
CTR survey
15k
sms a month
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
CR medio dei flussi
RISPETTO ALLA MEDIA DEL SITO
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
Roberto Scanu - Ecommerce Manager at Dr. Vranjes Florence
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
Andrea Paci - UX Designer Findomestic Bank
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
Chiara Colombo - Of Donor Base Department Actionaid Head
vendite nell'anno
tasso di formazione
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
Marcello Granata - VP of Products at Gek Lab.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
