Objective
Expand on target insight, structure customer journeys accordingly, improve existing customer relationships by increasing Customer Lifetime Value, and stimulate drive-to-store actions with an emphasis on up/cross-selling.
Solution
4 Marketing Automation flows to communicate with the parents during the most important growth phases of the child. Starting with an initial profiling phase, leading into customized and targeted actions.

Roberto Sinigaglia
Head of Marketing & Communications, Inglesina Baby Spa

Results achieved
Building a quality relationship means knowing the customer and gaining his trust starting from, for example, the birth of a child, accompanying them along all of life’s milestones birth of a child. This path begins even before the due-date, a key field upon which the entire Marketing Automation project is based.