Reactivate inactive customers, increase loyalty and better identify habitual senders. Incentivize microcustomers to increase their shipping activities.
DHL Connection: a year-round bespoke contact plan with personalized communications focusing on target audiences, to increase interaction with the brand and encourage further use of services.
DHL Connection resulted in the participation of over 70,000 contacts, most of whom were actively engaged in the communications and contests of the project, and incentivized to act. In addition to achieving strong Open- and Click-Through Rates, the project supported DHL in bridging the gap between Sales and Clients, increasing revenue for several categories of interested clients.