Marketing Automation
according to MagNews

Not just technology, but a revolutionary approach to your Digital Direct Marketing strategies

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Flow
editor

Decisional
branches

Real Time
report

App
integration

IF YOU CAN DREAM IT, YOU CAN DO IT

The visual editor allows you to easily create
advanced Marketing Automation projects with just a few clicks.


Easy, user-friendly, effective

Design a workflow in just a few minutes. Transform your project from a simple idea to a flow of conditions and actions that generate numberless scenarios. Events define which contacts can enter the workflow. Conditions enable a contact to follow a specific path instead of another. Actions allow to automate functions to enhance engagement and conversions.

SCOPRI DI PIU’

OBSERVE, ADAPT, ACT!

MagNews Marketing Automation enables you to analyse scenarios and
envisage all the alternatives for a successful customer journey.


Imagination is your only limit

MagNews suite of Marketing Automation tools allows you to design advanced and powerful workflows. You can define in advance the basic conditions for a contact to enter a flow; for every node of its path, you can envisage a series of specific conditions that generate new actions (clicking a link, opening an e-mail, etc…) to finally reach the most important node, namely the achievement of your success..

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NUMBERS ARE NOT MERE DIGITS

Being able to assess the effectiveness of Marketing actions
is almost more important than designing and implementing them.


Measure your success in every dimension

Being able to constantly analyse the results of your Marketing Automation operations must be your priority. MagNews provides extensive information organised in multiple dashboards. Basic and aggregated reports enable you to monitor every phase of the customer experience of your contacts to reinforce the strong points of your strategy and improve any weak links.

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COMBINE OPTIONS AND MULTIPLY YOUR SUCCESS

Integration and flexibility. The two secret ingredients
of the MagNews Marketing Automation recipe.


Many instruments, one orchestra

When we designed the Marketing Automation suite, it was instantly clear to us that it could not remain a closed system. By way of a constant cooperation with our customers, we designed a tool that can now be integrated with a CRM, a CMS, an ERP or a social network. Also, by means of API functions we can establish communications between our workflows and any type of application.

SCOPRI DI PIU’

THERE ARE NO LIMITS TO WHAT YOU CAN DO

With MagNews Marketing Automation you can create simple or complex scenarios for any type of workflow.
Are you seeking inspiration? Here are some useful tips to start with!

WELCOME WORKFLOW
Send one or more welcome e-mails/SMS, inviting the contact to perform an action
PROFILING WORKFLOW
Send an e-mail containing a brief survey to understand the contact’s preferences and enrich the database
ANNIVERSARY WORKFLOW
Use an important event to create a contact, showing a product that may interest him/her
NURTURING WORKFLOW
Use the action of sending requested content to propose a series of advice and profile the contact’s interest
ALERT WORKFLOW
Send an e-mail or SMS alert when a product that interests the contact is once again available in the online store
LEAD SCORING WORKFLOW
Assign scores based on actions performed by contacts to understand how to enter a more or less advanced sales pipeline”
WORKFLOW BY INTEREST
Send a personalised message based on navigation data traced on the website
CROSS-SELLING WORKFLOW
Send an e-mail containing products related to those purchased by the customer, based on your online shop data
ANNIVERSARY WORKFLOW
Make the most of an important anniversary to propose an attractive discount on a product that interests the contact
RETARGETING WORKFLOW ON FACEBOOK
Add or remove the contact from a retargeting custom audience on Facebook based on the actions performed
FIDELTY PROGRAMME WORKFLOW
Inform a contact in a loyalty programme that he/she has achieved a goal, and when he/she will reach the next goal
WISH LIST WORKFLOW
Send an e-mail to encourage the purchase of a product marked as interesting”
PROFILING WORKFLOW
Send a post-purchase satisfaction questionnaire to understand how to better customise the service
POINT COLLECTION WORKFLOW
Calculate loyalty points based on events & actions, and send profile-related communications
TIME LIMIT PROMO WORKFLOW
Send a custom-designed promotion for a contact when a certain condition occurs
ABANDONED SHOPPING CART WORKFLOW
Send an e-mail or an SMS to remind the contact that a specific product was abandoned in the online shop shopping cart.
EVENTS WORKFLOW
Send a series of SMS messages and e-mails to communicate with the contact before, during and after an event.
RETARGETING WORKFLOW
Add a contact to a Facebook audience to bring him/her back to your website and encourage him/her to join the sales flow once again.

WATCH MARKETING AUTOMATION IN ACTION

Discover how easy it is to create a workflow in just a few minutes.
Now you can really automatise the operations and focus on strategy!

CHOOSE HOW TO START UP THE FLOW

Start up your flow when an event occurs, such as registration of a new contact or a visit to your Web page.

DEFINE THE CONDITIONS

Create your ideal customer journey based on the actions or behaviours of your contacts.

MEASURE CONVERSIONS

Use Marketing Automation to follow your contacts along the workflow and trace conversions in real time.

Giovanni Cappellotto

MagNews is a highly advanced Marketing Automation platform that has allowed me to build highly effective workflows for the eCommerce businesses I run. I defined the key touchpoints to focus on, and with the assistance of the MagNews team I achieved excellent results in terms of increase in sales.

Giovanni Cappellotto

E-commerce Consultant & Web Marketer, Giovanni Cappellotto

DO YOU HAVE ANY DOUBTS? WE ARE HERE FOR YOU!

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