cliente:
Partner:
If it is true that every target must have its own communication, in the world of elementary education and preschool this is even more important. Magnews and Web Experience become fundamental tools for us to capture the right information at the moment of maximum user attention.
Lorenzo Gianassi – Head of CRM and Digital Mktg, Giunti Editore
Goal.
To intercept the substantial Scuola Store site visitor traffic and acquire new leads, in case of anonymous visitors, and profile users, in case of known visitors.
Web Experience & Marketing Automation.
THE CUSTOMER
The Giunti Editore e-commerce offering for school and family.
Giunti Scuola, the education branch of the Giunti Editore group, proposes an offering aimed at Italian schools of all levels. Scuola Store is the first Italian e-commerce offering for schools.
THE PARTNER
t.bd think by diennea is a Digital Service Agency.
Specialized in integrated communication projects, it manages projects aimed at achieving the business objectives of companies, from strategy to execution.
THE REQUIREMENT
Anonymous visitors recognized
There are many visitors to the site Scuola Store but, previously, we did not know anything about them; the project was created precisely in order to acquire this information, and, where the contact was already in the DB, adding to existing information.
THE GOALS
Lead Generation: to acquire new users who browse the site.
Profiling: to know the audience and build loyalty.
Recovery of abandoned carts: to increase sales.
Solution.
Magnews Web Experience integrates user data from various channels in order to personalize the browsing experience and the content that users view: the result is an integration of web behavior and multi-channel strategy.
Channels: Website, email
Technology: magnews, Mentor CRM
Target Audience: B2C
The results
In just two months, thanks to integration with magnews Web Experience, the Scuola Store site has increased lead generation and user profiling, reaching a conversion rate of 17.7% through the use of tools such as pop-ups and surveys.
Further development has been dedicated to the recovery of abandoned carts, to bring users who have visited the site to conversion.
9%
profilazione utenti anonimi
17,7%
conversione rate
16,3%
profilazione utenti riconosciuti
Business goals success stories
Customers and partners: case studies that show how
magnews makes it possible to work for the success of companies.
CR medio dei flussi
RISPETTO ALLA MEDIA DEL SITO
Magnews has been fundamental for the integration between our channels, thanks to its seamless connection with Magento. Marketing automation is the ideal tool for our eCRM strategy focused on Italian and international customers
Roberto Scanu - Ecommerce Manager at Dr. Vranjes Florence
increase in open rate
increase in click rate
AMP for email has allowed us to offer Findomestic users a better experience, while making it faster and more interactive. We're still testing new approaches to learn about which content is most effective, but we're already seeing significant improvements across all metrics.
Andrea Paci - UX Designer Findomestic Bank
With the support of magnews' marketing automation integrated to our CRM, we have been able not only to improve and more effectively monitor our existing communication flows, but also to imagine new ones to reach our supporters at the time that is best and most suited to their needs - for a donor-centered fundraising strategy, this is essential.
Chiara Colombo - Of Donor Base Department Actionaid Head
vendite nell'anno
tasso di formazione
The first question we ask ourselves when we want to quickly start a new business is: can it be done with magnews? Often the answer is yes. That's why it has become a fundamental tool for our company
Marcello Granata - VP of Products at Gek Lab.
Do you want to know how magnews can solve your business needs?
If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.
You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!
A contact request can change the value of your results.
