Giunti al Punto

Omnichannel Marketing

GIUNTI al Punto SpA is part of the GIUNTI Editore SpA, that manages the Giunti al Punto bookstores, the largest privately owned bookstore chain in Italy. The GiuntialPunto.it website is an online library created in collaboration with Amazon in 2014.

Objective

Create a real omnichannel library by integrating the services available in the physical libraries, the ecommerce system and the app.  Promote sales both at the physical point-of-sale and the online store, communicating the initiatives of the bookstores on a local and/or national basis.

Solution

Create a real omnichannel library by integrating the services available in the physical libraries, the ecommerce system and the app.  Promote sales both at the physical point-of-sale and the online store, communicating the initiatives of the bookstores on a local and/or national basis.

Results achieved

Profiled communications and accurate database management led to an improvement in open rate by over 30%, including in the case of sending profiled ebooks.

Giunti al Punto Case Study