Objective
Create a real omnichannel library by integrating the services available in the physical libraries, the ecommerce system and the app. Promote sales both at the physical point-of-sale and the online store, communicating the initiatives of the bookstores on a local and/or national basis.
Solution
Create a real omnichannel library by integrating the services available in the physical libraries, the ecommerce system and the app. Promote sales both at the physical point-of-sale and the online store, communicating the initiatives of the bookstores on a local and/or national basis.
Results achieved
Profiled communications and accurate database management led to an improvement in open rate by over 30%, including in the case of sending profiled ebooks.
