GEK Lab

Bringing pharmacist training online during the emergency

GEK Lab is a company that is active in the field of personalized health care, with almost a decade of research and development under their belt related to the study and diagnosis of inflammation. GEK Lab offers a complete and systemic approach through more than 1,500 partner centers in Italy, Spain, the United Kingdom and Switzerland.

Objectives

Develop a project providing training and refresher courses to professionals working in pharmacies, in a fully digitized version.

Solution

Use MagNews to design a series of marketing automation workflows capable of managing all communications sent to the target, while updating the CRM and forwarding performance reports to GEK Lab.

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Achieved Results

The implementation of an automated activity with the first phase of engagement to the target audience consisting of a welcome email, supported by a recall work after 5 days. This was the first step towards transforming a fully physical, in-person series of training activities throughout the whole country into a fully digital activity.

 

With the MagNews integrated communications platform, GEK Lab turned a problem into a great opportunity, promoting training courses in a completely automated way to compensate for the current lack of physical training courses, while obtaining excellent results including a higher participation rate than what was found in the same activity carried out in presence.