Ducati

Email Marketing & Automation

Renown Italian motorcycle manufacturer, Made-in-Italy and worldwide icon, ready to unite its Ducati-fanbase into one community.

Objective

Support Customer Satisfaction throughout the client lifecycle using email on a global scale. It's possible to build an ongoing relationship through emails, without impacting other critical business areas, but simply implementing automation. 

Solution

Using MagNews, Ducati has designed a system of Marketing Automation able to generate milions of daily different communications

  • Customer satisfaction data collection
  • More than 15 unique and automated communications in 7 languages.

Results achieved

Personalized content and automated delivery strategies based on user life-cycle to increase customer loyalty and stimulate upselling and cross-selling.