Build a Loyalty Program dedicated to B2B that provides exclusive opportunities for all subscribed retailers. Create a direct access point between brand and resellers in order to solidify the relationship.
A digital platform to create a virtuous circle of retailer ambassadors. Subscribers can earn points and prizes after having completed simple actions provided by the Loyalty Program.
Marketing Automation played a fundamental role in acquiring subscribers and obtaining their involvement. In addition, it was important to generate a simple and impactful User Experience.