Campagnolo

Loyalty Program B2B

Campagnolo is an italian company that manufactures bicycle components and is considered one of the most prestigious brands of its sector. They are market leaders for Shimano and SRAM gears in all cycling categories.

Objectives

Build a Loyalty Program dedicated to B2B that provides exclusive opportunities for all subscribed retailers. Create a direct access point between brand and resellers in order to solidify the relationship. 

Solution

A digital platform to create a virtuous circle of retailer ambassadors. Subscribers can earn points and prizes after having completed simple actions provided by the Loyalty Program.

Campagnolo Case Study

Achieved Results

Marketing Automation played a fundamental role in acquiring subscribers and obtaining their involvement. In addition, it was important to generate a simple and impactful User Experience.