Maximize the possibility of conversion to those navigating the ActionAid landing pages dedicated to adoption.
Create a Marketing Automation flow integrated with MagNews and the CRM. Every communication is personalized with the contact's details as well as the adopted child's.
Marketing Automation allowed for a quicker monitoring of requests (promised, revoked, converted). MagNews allowed for the automated sending of targeted communications through the CRM for any event registered by the contacts from received communications (Direct Emails, SMS, etc.) and boosted the brand's multichannel capabilities through use of online and offline channels.