Case study
Every project has a different story, but the same starting point: bringing order to marketing and making it work better.Here you can see how we do it, on a case-by-case basis
RETAIL
Data starts to tell a story when it is worked together
For Coop Consorzio Nord Ovest, the key was not to have more data, but to make better use of it. With magnews and the support of Assist Digital, the focus was on this: building a single database...
RETAIL
A unique vision for every client
Fratelli Carli has always built a direct and lasting relationship with its customers through multiple, complementary channels. The project leveraged this valuable asset by creating a Single Customer View capable of bringing together data...
Ecommerce
Agrieuro: growth also means reorganisation
Together with t.bd and magnews, AgriEuro has developed a strategy capable of supporting growing figures and increasingly targeted communications.
Ecommerce
Sundek: more than just data, powerful marketing
A brand-new e-commerce site, plenty of leads to activate… but the data wasn’t playing ball. This is the story of how Sundek, together with t.bd and magnews, transformed a database…
Non profit
Telethon: a direct channel for nurturing relationships
There comes a point when email and phone calls are no longer enough. Telethon wanted a quick, familiar and truly useful touchpoint for regular donors...
ENTERPRISE
Understanding users to build relationships that drive conversions
For Giunti Scuola, value lies in understanding who is browsing. With magnews Web Experience, the Scuola Store website captures real-time insights and builds a more relevant, personalized dialogue with each user...
RETAIL - ECOMMERCE
Costa Edutainment: when data becomes a seemless experience
Many brands, many touchpoints, a single goal: to communicate in a consistent and personalised way. Costa Edutainment manages a complex ecosystem: physical venues, ticket offices, e-commerce...
RETAIL - ECOMMERCE
Antony Morato: boosting sales and customer loyalty with a truly omnichannel CRM
In New Retail, the customer moves between physical stores and digital channels: recognising them is the first challenge. Antony Morato is an international brand with B2C and B2B e-commerce, a proprietary retail network...
RETAIL - ECOMMERCE
Città del Sole: a loyalty programme that brings together online and in-store shopping
When customers shop anywhere, the data must speak the same language too. Città del Sole wanted to breathe new life into its loyalty programme, turning it into a genuine tool...
RETAIL - ENTERPRISE
Elah Dufour Novi: when engagement leads to conversion
A historic brand, a contemporary challenge: speaking to consumers in a direct, personal, yet never intrusive way. With the support of t.bd and magnews technology, Elah Dufour Novi has built a journey that...
B2B
CAREL: B2B lead generation that starts with data (and leads to sales)
A long buyer journey, many touchpoints, information that doesn’t communicate. With Palabra and magnews, CAREL has built a system to profile, enrich and prioritise leads...
Ecoommerce
llumia: being there when it matters (via email and text message)
Illumia wanted to accompany customers throughout the entire lifecycle, supporting them at key moments with useful and timely communications. The challenge was to build a plan...
E-Commerce
More contacts, more opportunities, more automation: the Bevy story
For Bevy Express, the goal wasn’t just to communicate more. It was to do it well, consistently, with a small team and many touchpoints to manage.
Non Profit
Magnews for ActionAid: from interest to action
For ActionAid, the challenge was to turn that interest into concrete support by working on timing, messaging, and coordination between systems. With magnews and CRM integration...
RETAIL - ECOMMERCE
Cafe Twin: growing internationally also means communicating better
As communities grow and markets expand, simply sending more emails is no longer enough. For Cafe Twin, moving to magnews was the key to...
NON PROFIT
Every page can prompt action
By integrating landing pages with marketing automation, a system was created to collect data, personalize the customer experience, and orchestrate consistent communications across the entire customer journey, making every engagement...
ECOMMERCE
More automation, more recovery, more value
For Marina Militare Sportswear, marketing automation is a powerful growth engine: it captures key moments in the customer journey and transforms every interaction into an opportunity to drive sales and strengthen customer relationships...
ENTERPRISE
Email as a channel for interaction and decision-making
For Findomestic, the email channel is evolving into an active point of contact: a space where users can explore, choose and run simulations directly. With AMP for Email, communication becomes more immediate, more engaging and more effective at generating leads and conversions...
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