Do you know magnews?

A marketing automation platform and much more.

HP_Hero

The challenge

Marketing automation is complex, managing it shouldn't be

Data, channels, workflows, people: this is your daily work.
It is ours too. That is why we created magnews: to make them work together without losing control.

marketing_automation
background-blob-cyan

What you can do with magnews

Orchestrate email, SMS, and customer journeys with artificial intelligence at your service

The platform

Put your data to work

Data is useless if it remains scattered. With magnews, you collect it into a single profile and transform it into actions: segments that update automatically, rules that react to behaviors, and clear insights into what is working and what isn't.

cosa_puoi_fare_1
cosa_puoi_fare_2

The platform

Build consistent journeys

Design workflows with a visual editor that always shows where the customer is in the journey. Triggers, delays and conditions aren’t complicated formulas, but clear steps you can adapt whenever needed.

The platform

Orchestrate channels in a single system

Email, SMS, WhatsApp, and landing pages no longer live separately: they work on the same profile and follow the same logic. This way, every message makes sense within the journey, rather than being just an isolated action.

cosa_puoi_fare_3
HP_La soluzione 2

The solution

We adapt to your way of doing marketing
(not the other way around)

Marketing doesn't need another platform; it needs a platform that adapts to how you actually work.
We have seen campaigns stalled because CRM, eCommerce, and automation weren't communicating: magnews integrates them into a single workflow, bringing order where there was previously "just one more step."

In the field,
not on paper

Every platform makes promises; we prefer to show you what happens when it is actually used.
Read our clients' experiences and discover how they implemented magnews, whether for a specific project or for everyday work.
This is how it becomes the marketing automation platform you won't want to change.

  • Elah Dufour Novi

    “The flexibility of the platform allowed us to refine the customer journey even while the project was underway, achieving results we consider outstanding — both in terms of consumer feedback and as confirmation of our company’s commitment to improving the way we communicate with our audience.”

    Marco Martelli - Digital Communication Manager per Elah Dufour Novi

  • Agrieuro

    “With the introduction of magnews, we can rely on a robust Marketing Automation platform to implement the Email Marketing strategy best suited to our business. In addition, we are able to deliver highly personalized messages to our users through targeted Web Display campaigns.”

    Giacomo Pompei - Digital Project Manager di Agrieuro

  • Costa Edutainment

    "Adopting the magnews platform has been key to the success of our project. Today, we can integrate data from multiple touchpoints into a single marketing technology ecosystem, enabling us to act in a more targeted and personalized way while optimizing our results."

    Alan Bittner - Digital Manager di Costa Edutainment

  • CAREL

    "Our collaboration with Palabra and the implementation of magnews technology have enabled us to optimize our Email Marketing and Automation strategy, significantly improving both contact integration and lead qualification. This has led to a tangible increase in the effectiveness of our lead generation activities. The new data structure and the ability to personalize content based on user profiles have enhanced both our operational efficiency and the performance of our marketing campaigns."

    Elena Gobbi - Content & Media Coordinator di Carel Industries S.p.A.

  • Città Del Sole

    "Magnews technology helped us integrate all the data coming from our website and POS management systems in a simple and efficient way, both for customers and in-store staff. Today, we can finally provide our customers with truly relevant and personalized content."

    Anna Minoli - Marketing & Digital Manager di Città Del Sole

  • Telethon

    "Marketing automation workflows allow us to improve the engagement experience with both leads and donors throughout every stage of the journey. Email marketing automations also bring extraordinary efficiency to the overall process"

    Tommaso De Santis - Direct Marketing di Fondazione Telethon

Integrations

Integrates with the tools you already use

CRM, eCommerce, advertising platforms, analytics tools and more: magnews integrates with your existing ecosystem to help data, execution and measurement work better together.

Partners that matter

Thanks to our strategic partners, we can offer innovative and personalized solutions for every marketing need.

Certified performance

Support matters as much as technology.
These awards recognize exactly that: how we work together, how simple it is to collaborate, and how well the platform actually performs.

Certificati G2_EasiestToDoBusinessWith_Winter 1
Certificati G2_BestSupport_Winter 1
Certificati G2_HighPerformer_Winter 1
Certificati G2_HighPerformer_Europe 1
Certificati G2_HighPerformer 1

Do you want to see how it works?

Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.

Image DEMO@2x (1) 1

You are a