Integrated AI?
Check!
With magnews Q, AI becomes part of the work you do every day: content, data, workflows, and campaigns.
Helping you work faster, make smarter decisions, and reduce trial and error.

AI, where you actually need it
The point isn’t to do more things — it’s to do them better, without making your work more complicated.
It’s not a separate feature or a tool you open only when you ‘need it’: with magnews Q, artificial intelligence is already built into the platform — in the content you write, the segments you create, the workflows you build, and the analyses you run.

A natively integrated AI for everything you need to do
Ask AI agents questions and get answers instantly — without having to search everywhere
Create content faster, without starting from scratch every time
Launch smarter workflows that truly react to what’s happening
Use data to make better decisions, not just to read reports
What changes in practice
What you can do with magnews Q
Any questions?
Ask Q!
Need to query magnews AI agents to support you with performance, workflows, data, or platform usage? Just ask Q directly via the integrated chat!
Some examples of what you can ask Q? Here they are:
- “Which content gets the most clicks?”
- “Analyze the performance of this communication”
- “Where can I find open and click data for a campaign?”
Just ask the right question. The Q agents will take care of the rest.


Get support in your daily tasks with Q Assistant
With dedicated Assistants for content, you can start from an idea and turn it into email, messages, landing pages, and images faster. They help you write, adapt, and improve content across different touchpoints, without starting from scratch every time.
Personalise them with the right data
Personalised experiences
Personalised experiences
Content, messages and journeys adapt to your users’ behaviour and data.
Content and communications
Copywriting, adaptation, imagery, messaging – Q supports you in creating content across all channels, ensuring consistency and speed.
Audiences and data
With ours Assistants dedicated to audiences and segmentation, you can work on targets and clusters with fewer guesses and more precision.
Translations
Adapt content and communications to different languages and markets without having to start from scratch every time.
Make marketing automation work better with Q Nodes
Workflows now include smart nodes that react to user behavior, optimize timing, and make journeys more dynamic. Journeys adapt instead of remaining rigid.

Explore the smart nodes of Q
Q Catch
It reads your contacts’ open replies and automatically categorises them, so you can understand what they’re saying and route them to the most appropriate flow without having to analyse everything manually.
Q WhatsApp Catch
It interprets messages arriving on WhatsApp and directs them to the right path, based on what the user is asking for. You don’t have to sort through conversations: the workflow takes care of it.
Q Message
Automatically divides contacts into the most effective paths, based on the results it collects over time. Fewer fixed rules, more adaptable flows.
Q Split
Automatically divides contacts into the most effective paths, based on the results it collects over time. Fewer fixed rules, more adaptable flows.
Q Wait
Decides when to send a message instead of using standard timings. It waits for the right moment for each contact, so you increase the chances of it being seen and working.

Data finally helps you make decisions
With the predictive capabilities of magnews Q, data is no longer something you just look at: it helps you understand where to act, when to act, and which signals are truly worth following.
The result is simple: less time wasted chasing numbers, and more support in making useful decisions and improving the performance of your campaigns and communications.
Q Recommender
It suggests the most relevant content, products or information for each contact, based on the data you have. This makes your communications more relevant and increases the chances of them being read (and leading to action).
Q Send Time Optimizer
Sends messages at the time when each contact is most likely to read them. No standard times: each message is sent when it is most likely to be effective.
Canali
Quando i canali lavorano insieme, si vede
Email, SMS, RCS, WhatsApp, survey, landing page, pop-up e canali personalizzati: ogni touchpoint entra nello stesso flusso e segue la stessa logica.
Non limitarti a inviare messaggi: costruisci percorsi più coerenti, dal primo contatto in poi.
Crea e invia email personalizzate e dinamiche, facili da progettare e ottimizzate per massimizzare risultati e performance.
SMS
Invia messaggi diretti e immediati, con tassi di apertura elevati, per raggiungere rapidamente ogni contatto al momento giusto.
RCS
Trasforma i messaggi in esperienze interattive con le chat RCS, per comunicazioni più coinvolgenti e orientate all’azione.
Attiva conversazioni dirette e personalizzate con i tuoi contatti, integrando messaggi, automazioni e notifiche in un unico canale.
Survey
Raccogli feedback e dati utili dai tuoi contatti con survey personalizzate, per migliorare la conoscenza del pubblico e ottimizzare la comunicazione.
Landing page
Realizza landing page e form per acquisire nuovi contatti, raccogliere informazioni e trasformare ogni visita in un’opportunità di conversione.
Pop-up
Coinvolgi i visitatori mentre navigano con pop-up e banner personalizzati, mostrando il messaggio giusto nel momento più efficace del loro percorso.
Canali Custom
Integra canali e touchpoint personalizzati per adattare la piattaforma alle tue esigenze e gestire ogni comunicazione in modo flessibile.
Integrazioni
Si integra con gli strumenti che usi già
CRM, eCommerce, adv platform, analytics e altri sistemi: magnews si collega al tuo ecosistema per far lavorare meglio dati, azioni e misurazione.














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