Magnews for Enterprise

Data spread across different systems, teams working across separate markets and business units, governance becoming increasingly complex… With magnews, you unify data, communications and processes without having to redesign your entire infrastructure from scratch.

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Customers who have chosen us

The problem isn’t managing more data…

… It’s being able to truly govern it.

In enterprise organisations, everything grows: systems, touchpoints, teams, workflows, approval levels, compliance requirements and the amount of data to manage every day.

There are CRM systems, ERPs, legacy platforms, distributed databases, marketing tools, local and global processes that all need to coexist without slowing down operations and governance.

When every system works independently, coordinating everything becomes difficult:

  • data becomes fragmented;
  • customer journeys lose continuity;
  • processes slow down;
  • marketing and IT end up chasing different priorities.

And in the meantime, businesses still need to guarantee…

  • Regulatory compliance
  • Data security
  • Consent management
  • Centralised governance
  • Operational continuity across multiple markets and business units
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What changes with magnews

When complex ecosystems start working in a coordinated way

With magnews, you unify data, communications and automations within a single space, while maintaining control, governance and flexibility even in multi-brand, multi-country and multi-team environments.

Information synchronises across systems and touchpoints, workflows become smoother, and marketing, IT and business teams work from the same data foundation without losing visibility or control.

Because in enterprise environments, what matters is being able to balance performance and governance, while simplifying operations.

Features

Every channel has a role to play

The key is coordinating them without creating overlaps. And above all: making sure communications, data and processes stay consistent across systems, markets and business units.

Email

for managing structured communications, automated campaigns and large-scale customer journeys

SMS

for operational notifications, urgent communications and updates that need to arrive immediately

RCS

for more advanced, secure and interactive messaging experiences

Whatsapp

for direct communications, customer support and more immediate relationship management

Survey

to collect structured feedback and useful insights throughout the customer journey

Landing page

for multi-market campaigns, lead acquisition and initiatives coordinated across different teams

Pop-ups

to collect data and activate segmentations even within complex digital environments

Custom channels

to integrate touchpoints, platforms and systems specific to your enterprise ecosystem

How does it work, in practice?

  • Bring together data and systems without losing governance

    CRM systems, ERPs, portals, external platforms and legacy systems: with magnews, all data flows into an integrated Customer Data Platform, allowing you to work from a single customer view even in complex environments.

    Information synchronises in real time, consent remains updated and data finally becomes usable in a consistent way across teams, markets and business units.

  • Coordinate complex customer journeys without fragmenting the experience

    As brands, markets and divisions grow, maintaining continuity across touchpoints becomes much more difficult.

    With magnews, you can orchestrate campaigns and customer journeys across multiple channels, coordinating communications, segments and workflows between distributed teams and multi-site organisations.

    Email, SMS, RCS and other touchpoints work together within a single ecosystem, without having to manage disconnected processes.

  • Automate processes and communications at scale

    Onboarding, reminders, renewals, lifecycle management, dynamic segmentations: automations are triggered based on real data, contact behaviour and advanced segmentation logic.

    You can build complex workflows while maintaining consistency across markets, brands and company guidelines, without turning every marketing activity into an endless operational project.

    Complexity already grows on its own: there’s no need to add more.

  • Analyse performance and processes with greater control

    Analyse performance and processes with greater control
    Campaigns, countries, business units, segments, customer journeys: with magnews, you can monitor performance and processes across multiple organisational levels from a single environment.

    Dashboards and reports help marketing, business and IT teams work from shared data, make faster decisions and continuously optimise campaigns and workflows.

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Manage governance, compliance and security without chasing systems

Consent, preferences, audits, traceability and data management remain centralised and updated throughout the entire communication lifecycle.

Magnews supports enterprise and regulated environments, helping you manage compliance, security and governance in a more structured way, without slowing down operations and marketing activities.

Integrations

It connects to what you already use

Data syncs, workflows activate, and you don’t have to start from scratch.

Omnichannel Marketing Automation - B2C

Build effective multichannel automation for ecommerce and retail, designed for a 360° customer view.

Email Marketing - PRO

Easily create email campaigns and advanced, personalized automations.

And once you’ve made your choice?

A technology audit, onboarding, and ongoing support. Plus someone to talk to when things get a bit more complicated (because they will).

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Want to find out why we’re the right solution for you?

Write to us: we’ll get back to you and figure out how we can help.

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