The automation platform you won’t want to replace
For over 25 years, we have been working in digital marketing with a simple idea: helping you do what you already do better, without making your work more complicated.
- 1,000+ active customers
- 100% Made in Italy
- GDPR compliant by design
How many tools do you need to do marketing automation?
Magnews was created to solve a well-known problem for marketers: too many tools, too many steps, too many points where things break down.
That’s why we built a single platform with the features you need. Data, campaigns, automation, channels, insights, integrations: everything works within the same ecosystem, with a clear logic and without forcing you to chase scattered pieces.
So you no longer have to say, ‘we need another tool.’
Not everyone works the same way (fortunately!)
Some start from email, others from eCommerce and CRM; some need to orchestrate multiple channels, while others must connect different markets, teams, and processes.
Magnews was built for this: to adapt to your context, not force you to change your way of working to fit into a platform.
We will be by your side to help you find the best solution for the way you work, reach your audience more precisely, and do it with communications that combine effectiveness, security, and control.
Values
Simplicity
If something is useful, it should also be easy to use.
In magnews you’ll find templates, ready-to-use workflows, and tools to build campaigns and touchpoints without having to start from scratch every time.
If you’re familiar with the “blank page syndrome,” we’ve thought of that too. The idea is not to impress you with complexity—it’s to help you work better.
Adaptability
Standard scenarios are fine. As long as they stay standard.
Magnews was built to adapt, not to restrict you. When processes become more complex, channels multiply, or your digital ecosystem is anything but linear, that’s exactly where we want to be.
Whatever your starting point, we can find a way to integrate magnews. That’s how we’ve always done it (and how we’ll continue to do it).
Empathy
Asking is allowed, listening is marketing.
For us, closeness is not a claim to put on a page, but the way we work.
We are close to you when you get started, when you put projects into action, when you grow, and even when you simply need to talk to someone who understands the context and responds in your language.
Onboarding, ongoing support, customer success, help desk: the moment changes, but the underlying idea does not.
We’ve been here for a while (and not out of habit)
In more than twenty-five years, marketing has changed a lot. Channels, data, expectations, and levels of complexity have all changed. And so have we.
Magnews grows in the same way: evolving the platform, expanding what you can do with it, and improving how we support customers and partners. Not to chase every new trend, but to stay useful where it truly matters.
Our story continues, but the focus is always the same: helping you do marketing with more structure, more continuity, and less friction.
Behind the platform, there are people
Magnews is technology, yes. But also dialogue, support, method, and presence.
There are people working on the product, people following projects, people helping you get started, grow, and solve problems when they arise. Because they do arise—and pretending otherwise would be a bit naive.
What we try to build every day is this: a solid platform, of course, but also a working relationship that makes sense.
Do you want to join our team?
Do you want to join our team?
Check the open positions on our corporate website.
Do you want to see how it works?
Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.
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