Email marketing?
Check!
With magnews, you can manage campaigns that stand out, get read and deliver results. No need to go through IT every time or juggle different tools: all you need is a single platform, including for email marketing.
A platform to keep everything under control, including email marketing
Email remains one of the most powerful channels at your disposal. But let’s face it: it’s also one of the channels where it’s easiest to get lost in the noise and much harder to actually get read.
Writing an email and hitting send isn’t enough: what matters is the content, the audience, the timing of your send, and, above all, one very simple thing: the email must actually reach its recipient.
When data, content, sending and optimisation are scattered across different systems, every campaign takes longer than necessary and every test, change or personalisation risks becoming an extra step (and that’s where choosing the right email marketing platform really matters).
Use cases
Promotional DEMs and marketing campaigns
Email con offerte mirate, codici sconto, saldi e promozioni a tempo con countdown per incentivare l’acquisto e generare vendite.
Newsletter
Regular content to stay in touch with your audience.
Survey / feedback
Collecting feedback after a purchase or interaction.
Advanced transactional emails
In addition to order confirmations, also include dispatch notifications, order status updates and invoices.
Abandoned basket recovery
Messages to encourage the user to complete their purchase.
Loyalty programmes
Communications to build loyalty and encourage new purchases.
Welcome
Initial welcome email for new subscribers or customers.
Re-engagement
Emails to reactivate inactive or dormant users.
Automated emails
Emails triggered by user actions or events (e.g. visits, purchases, interactions).
Magnews solutions
What you can actually do
With magnews, you can manage everything you need to excel at email marketing: data, content, campaigns and optimisation. Without having to juggle a myriad of tools.
Start with the right audience
Sending to everyone doesn't work: with magnews, you create segments based on behaviour, interests and purchase history, so every email is already more relevant from the start.
Build emails without slowing down
Drag-and-drop editor, ready-made templates, Brand Kit: create emails quickly and in line with your brand, without having to go through developers or graphic designers every time.
Personalise content and messages
Text, offers, products and content change depending on who receives the email, including translations. No complex logic required: you set the rules and the platform does the rest.
Add products easily
If you run an e-commerce business, you can add products directly to emails, which are updated automatically. Highlight new arrivals, personalised recommendations or content tailored to user behaviour.
Optimise what you send
Subject lines, content, send times: you can test variations, understand what works best and improve your campaigns over time, without relying on guesswork and with the help of integrated AI.
Monitor deliverability
Before sending, you have checks and verifications that help you avoid errors and delivery issues. Because the first thing is simple: the email must arrive.
Enhance every email with AI
With built-in AI, you can work on subject lines, content and variations directly within the platform: start with just a few inputs, improve open rates and clarity, create alternative texts for A/B testing, and tailor your messages to the tone of voice and different languages.
Concrete features (AI included)
When working in marketing automation, the point isn’t to have more features — it’s to have the right ones, in one place.
With magnews Q, AI becomes part of your daily activities: helping you write, segment, interpret signals and evolve workflows without adding complexit
Channels
When channels work together, it shows
Email, SMS, RCS, WhatsApp, surveys, landing pages, pop-ups and custom channels: every touchpoint becomes part of the same flow and follows the same logic. Don’t just send messages — build more consistent journeys from the very first interaction.
Do you want to see how it works?
Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.
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