A unique vision for every client

Fratelli Carli has always fostered a direct and ongoing relationship with its customers through various complementary channels. The project has built on this legacy by creating a Single Customer View that brings together data, behaviour and interactions in a single space. On this basis, marketing becomes more consistent, more timely and more relevant to people.

In partnership with

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Loghi Case Fratelli Carli

How It Started

Multiple data sources collected from various channels

Information to be linked for a more comprehensive overview

A relationship to be nurtured throughout the customer journey

A single database to drive marketing

The project has created an integrated and updated Single Customer View, capable of collecting and harmonising information from e-commerce, CRM, retail outlets and digital touchpoints.

This platform enables you to implement dynamic segmentation, orchestrate channels and make every communication more relevant.

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Key steps

01

Analysis and mapping of data sources

02

Definition of the structure and matching logic

03

Building a unified view of the customer

Data enabled, continuous reporting

Unified customer profile

All the information gathered in one place.

Dynamic segmentation

Targets that are updated and can be activated in real time.

Orchestrated communications

Coordinated touchpoints throughout the entire lifecycle.

And the results?

+50%
Open Rate
+35%
Click to Open Rate
+102
Workflows active in 6 countries

What can you learn from this story?

  • A unified view of the customer enables data to be utilised across all channels.
  • Coordinating touchpoints improves the quality of the relationship.
  • Consistency between data and communications increases value over time.

Other case studies

  • Elah Dufour Novi

    “The flexibility of the platform allowed us to refine the customer journey even while the project was underway, achieving results we consider outstanding — both in terms of consumer feedback and as confirmation of our company’s commitment to improving the way we communicate with our audience.”

    Marco Martelli - Digital Communication Manager per Elah Dufour Novi

  • Agrieuro

    “With the introduction of magnews, we can rely on a robust Marketing Automation platform to implement the Email Marketing strategy best suited to our business. In addition, we are able to deliver highly personalized messages to our users through targeted Web Display campaigns.”

    Giacomo Pompei - Digital Project Manager di Agrieuro

  • Costa Edutainment

    "The adoption of the Magnews platform has been essential to the success of our project. Today, we are able to integrate data from different touchpoints into a single marketing technology, allowing us to act in a targeted and personalized way while optimizing our results."

    Alan Bittner - Digital Manager di Costa Edutainment

  • CAREL

    "Our collaboration with Palabra and the implementation of magnews technology have enabled us to optimize our Email Marketing and Automation strategy, significantly improving both contact integration and lead qualification. This has led to a tangible increase in the effectiveness of our lead generation activities. The new data structure and the ability to personalize content based on user profiles have enhanced both our operational efficiency and the performance of our marketing campaigns."

    Elena Gobbi - Content & Media Coordinator di Carel Industries S.p.A.

  • Città Del Sole

    "Magnews technology helped us integrate all the data coming from our website and POS management systems in a simple and efficient way, both for customers and in-store staff. Today, we can finally provide our customers with truly relevant and personalized content."

    Anna Minoli - Marketing & Digital Manager di Città Del Sole

  • Telethon

    "Marketing automation workflows allow us to improve the engagement experience with both leads and donors throughout every stage of the journey. Email marketing automations also bring extraordinary efficiency to the overall process"

    Tommaso De Santis - Direct Marketing di Fondazione Telethon

Do you want to see how it works?

Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.

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