The omnichannel communication platform for designing and managing conversion projects.

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What is Magnews

Partner Program: the magnews solution that makes you part of a true knowledge hub, designed to foster skills and business growth.

Discover the partner program
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Your conversion goals.

Communicate and keep your customers in the loop

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Create and update your database of prospects

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Increase customer numbers and the average receipts.

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Profile your contacts to communicate in the business moment that best suits their needs

 

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Automate your business communications and increase your revenue

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Retain your most loyal customers to create revenue continuity and impact your data base business

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We work

for the success of companies. 

SUCCESS STORIES FOR BUSINESS OBJECTIVES

Customers and partners: case studies that show how magnews makes it possible to work for the success of companies. 

CLIENTE
PARTNER
+133%

CLICK RATE

Findomestic has increased the conversion performance of its emails using AMP technology

#AMP #Email

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CLIENTE
PARTNER
+15%

sales in the year

Thanks to magnews, Gek Lab was able to digitize training courses, interacting with and engaging industry professionals.

#Automation #Survey

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CLIENTE
PARTNER
+15%

increase in turnover

Dr. Vranjes was able to increase sales through the perfect synergy between online and offline, thanks to integration with CRM and Marketing Automation.

#Integration #Automation #Analisidata

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CLIENTE
PARTNER

Thanks to the magnews Marketing Automation and integration with CRM, Action Aid has improved its communication, which is the basis of a fundraising strategy.

#MarketingAutomation #CRM

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Our

Partners. 

OUR THREE STRENGTHS IN THE MARKET.

magnews:

competitive advantages.

DESIGN CAPACITY

We have been carrying out projects with our Customers and Partners for more than 20 years. Our strength is working on the outcome, from strategy to design.

We are more than just a platform; customers work with magnews for the success of their projects.

SAFETY AND TECHNOLOGICAL RELIABILITY
  • Constant innovation of technology and application infrastructure
  • Continuous improvement of the level of Security Deliverability
  • R&D, top technologies and Open Source contributor
  • Full GDPR Compliance and SEE data treatment
Customer success
  • Top-level Customer Care Support (H24)
  • Customer Success for Partner support Solid Technical Skills (case, how to, collection, consulting)
  • Dedicated deliverability Team
  • Churn Rate less than 3%

The omnichannel communication platform for designing and managing conversion projects.

Define the brand strategy model that links business objectives to contact states with their representative data and touchpoints to be activated.

With the Strategy Map, step by step you create the foundations of your projects based on concrete KPIs. Build business goals:

Acquire: Increase Brand visibility to expand the top of the funnel and acquire new contacts.

Convert: Drive contacts to perform actions of value to the Brand

Expand: Increase the value and frequency of valuable actions taken by contacts, increasing their loyalty

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Design Journey specifications that go to act on each state of the contact, defined in the Strategic Map, to make them perform actions of value to the brand.

Define a contact start status and a close status that will match your business objective.

Build the Journey using assets (landing, workflow, communication, etc. ...); link them together based on the path that best suits your brand.

Create a journey with one or more objectives at the same time, define the business path and the relative percentage or number of contacts that will ensure your journey is fulfilled.

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Monitor, analyze and modify your strategy, thanks to dashboards that will allow you to constantly check the performance of your Journey and Strategy Map in real time.

  • Check the status steps of your contacts and therefore where you are in relation to your initial goals.
  • Check your investment: how much your contact is worth compared to the result of conversions.
  • Check your touchpoints: which ones perform and in which journey.
  • Take action on channels that are not generating business value.
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Strategy Map.
Journey Designer.
Reporting.

Organizza le tue comunicazioni per obiettivi di business e racchiudile in una campagna di magnews.

Alimenta la relazione con i clienti con un digital mix di campagne direct, automatiche, di lead generation e di performance onsite. 

Provalo ora

Marketing automation multicanale: consolida relazioni, conosci i tuoi clienti e aumenta le vendite.

Catalizza l’attenzione dei tuoi clienti e spingi sull’acceleratore del customer engagement grazie al rinnovato modulo di marketing automation & personalization di magnews.

Provalo ora

Con le email Transazionali hai la possibilità di gestire messaggi all’interno di Journey che vengono poi inviati tramite sistemi esterni (chiamate API) o mediante chiamate automatiche gestite direttamente da magnews.

Ogni messaggio transazionale può essere multicanale ed avere un editor specifico per ogni canale gestito.

Provalo ora

In magnews tutto riconduce ai dati, infatti mette a fattor comune gli insight dei tuoi sistemi con le azioni di comunicazione, di marketing, di automation, in un circolo virtuoso che alimenta la conoscenza e incrementa le performance.

Provalo ora
Campaign.
Automation.
Transactional.
Report & Insight.

Comunicazione, marketing, processi interni, formazione. Qualsiasi esigenza richiede un elemento fondamentale: i destinatari. Per questo la capacità di progettare un database coerente, scalabile e in grado di evolvere è un fattore critico nella scelta di una soluzione. 

Alimenta. La dinamicità alla base dei risultati

Il tuo database si arricchisce continuamente con nuovi contatti e con dati sempre più ricchi che ne definiscono le caratteristiche. Acquisisci informazioni da diversi canali e sistemi e raccoglile in un hub centralizzato.

Segmenta. Comprendere le tue audience per agire

I dati sui tuoi contatti, le interazioni con touchpoint e comunicazioni, i comportamenti gli interessi. Con magnews analizzi costantemente l'universo dei tuoi dati, identifichi i diversi pubblici e costruisci azioni rilevanti per ciascuno contatto.

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Il comportamento, conta.

Quali pagine visitate, quali contenuti letti, quali comunicazioni aperte e lette, quanti click, cosa ha comprato o da quanto tempo non lo fa, quali richieste di assistenza e qualsiasi altro dato tu voglia. Tutto per modellare azioni con un ritorno sicuro.

magnews è il collettore di tutti gli eventi e azioni che la piattaforma registra.

Classifica e segmenta la tua audience in base alle interazioni con le comunicazioni per predisporre le giuste azioni per ogni singolo contatto e massimizzare i risultati.

Provalo ora

Obiettivi di conversione.

Grazie agli Obiettivi di Conversione sei in grado di tracciare le azioni a valore che i contatti compiono sulle tue property digitali e collegarle alle singole azioni di comunicazione per valutarne al meglio l’efficacia.

Quali azioni portano più conversioni? Quali campagne generano maggior valore? Quali risorse vengono scaricate maggiormente? Gli obiettivi di conversione ti aiutano a tracciare tutto questo e a rendere le tue azioni maggiormente orientate ai risultati.

Provalo ora
CRM Marketing.
Contact History.
Business Insight.

INTEGRATE MAGNEWS WITHIN YOUR TECHNOLOGY ECOSYSTEM.

Integration, simplify!

Do you want to know how magnews can solve your business needs?

If you have questions about modules, integration within your systems and technology infrastructure, data protection, pricing or any other aspects, contact us for a no-obligation consultation.

You will be able to see a platform demo or carry out a short evaluation on your company to find out whether magnews is the right product for you!

A contact request can change the value of your results.