Sundek: more than just data, powerful marketing

A brand-new e-commerce site, plenty of leads to activate… but the data wasn’t playing ball.
This is the story of how Sundek, together with t.bd and magnews, transformed a disorganised database into a multi-channel strategy that converts

In partnership with

How It Started

Disconnected CRM between physical stores and online

Difficulty in creating clean, reliable segments

Generic and unresponsive communications

"Sundek’s goal was to reach new milestones by optimizing the user experience on its eCommerce. Thanks to Marketing Automation, it was possible to create dynamic and personalized journeys that guide each visitor toward the products best suited to their interests, boosting lead generation and increasing conversions."

When strategy meets technology, everything falls into place

This is where t.bd comes in, the strategic partner that supported Sundek in defining an effective CRM and Marketing Automation plan.

To make it a reality, a flexible, integrable platform was needed, designed to manage complexity: magnews.

Key steps

Data consolidation from Shopify and points of sale

Database cleansing and qualification

Database cleansing and qualification

Strategy, workflows and data working together

Welcome Journey

A workflow that welcomes new users, builds relationships and delivers value before selling.

Abandoned basket

Personalised reminders based on time, product and behaviour.

Segmented newsletters

Content tailored to purchase channel, history and habits.

And the results?

+25x ROI

from automated campaigns

20%

20% of leads converted into customers

20%

20% of users completed their purchase within 4 months

What can you learn from this story?

There’s no need to start from scratch: you just need to start with the right data.
A good user journey isn’t just technical; it’s empathetic, relevant and timely.
You need the right combination of platform, partners and vision.

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