Integrazione Google Analytics?
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With the Google Analytics integration, you connect website behavior data to magnews and turn it into actionable marketing, without manual steps.
Visits, page views and interactions flow into the same system, so you can activate campaigns and automations based on what users actually do on your site.
What you can do with the Google Analytics integration
With the Google Analytics integration, you can turn browsing data into real marketing actions. In practice: fewer numbers to look at, more things to act on.
Use behavioral data to segment your contacts
Trigger workflows based on on-site actions
Personalize communication based on visited pages
Connect traffic and campaigns in one ecosystem
Improve targeting and message relevance
Work with real data, not assumptions
How it works, without making things complicated
You connect Google Analytics to magnews and define how to use browsing data.
Website data becomes immediately available for segments, campaigns and workflows.
No exports, no extra steps — just data where you need it.
When it makes sense to use Google Analytics
The Google Analytics integration makes sense when:
you want to use browsing data for more targeted marketing
you need behavior-based segmentation
you want to trigger flows based on user actions
you want to connect analytics and communication in one system
If you’re currently looking at data and then doing something else… this is where it all comes together.
Guides
Want to see how it works in detail?
Check the full guide on the Google Analytics integration and learn how to set it up step by step.
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Connect CRM and marketing to power customer data–driven communications and workflows.
Developed in collaboration with t.bd think by diennea
Align CRM and marketing and trigger campaigns based on up-to-date data.
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Sync contacts and activate workflows and campaigns without duplicating data.
Do you want to see how it works?
Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.
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