We adapt to the way you do marketing

Some companies need to orchestrate multiple channels, others deal with very long customer journeys, others still work across teams, markets and scattered data, and some are simply tired of adding tools to solve problems created by other tools.

Magnews was built for exactly this: helping you do marketing in a more coordinated way, without complicating your work.

1.000+ active customers
100% Made inItaly
GDPR compliant by design

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How many tools do you need to do marketing automation?

Between data, campaigns, CRM, e-commerce, channels and reporting, the risk is always the same: adding complexity instead of solving it.

That’s why magnews brings everything into the same space. Data, automations, communications, insights and integrations work together, without forcing you to chase scattered pieces or change the way you work every six months.

So you never have to say: “ok, we need another tool”.

INDUSTRIES

Not everyone has the same needs.

And that’s exactly why not everyone uses magnews in the same way.

Retail & eCommerce

Customers move from online to in-store without even thinking about it. Data becomes fragmented. Communications need to stay consistent throughout the entire customer journey.

With magnews, you bring together touchpoints, automations and customer data without losing the thread.

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Enterprise

More teams, more markets, more processes to coordinate. As complexity grows, the challenge isn’t just doing marketing. It’s keeping everything manageable.

Magnews helps orchestrate data, communications and workflows while maintaining control, security and operational continuity.

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B2B

In B2B, one campaign is rarely enough to close a relationship. You need content, the right timing, lead nurturing and marketing that works together with sales.

Magnews helps you build more relevant journeys without turning every workflow into an IT project.

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Non Profit

When relationships with people truly matter, communication can’t just be about “bulk sending”.

With magnews, you can build more continuous relationships with donors, volunteers and supporters, coordinating campaigns, data and touchpoints without wasting energy.

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Real results, in practice

Elah Dufour Novi

“The flexibility of the platform allowed us to refine the customer journey even while the project was underway, achieving results we consider outstanding — both in terms of consumer feedback and as confirmation of our company’s commitment to improving the way we communicate with our audience.”

Marco Martelli - Digital Communication Manager per Elah Dufour Novi

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Agrieuro

“With the introduction of magnews, we can rely on a robust Marketing Automation platform to implement the Email Marketing strategy best suited to our business. In addition, we are able to deliver highly personalized messages to our users through targeted Web Display campaigns.”

Giacomo Pompei - Digital Project Manager di Agrieuro

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Costa Edutainment

"Adopting the magnews platform has been key to the success of our project. Today, we can integrate data from multiple touchpoints into a single marketing technology ecosystem, enabling us to act in a more targeted and personalized way while optimizing our results."

Alan Bittner - Digital Manager di Costa Edutainment

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CAREL

"Our collaboration with Palabra and the implementation of magnews technology have enabled us to optimize our Email Marketing and Automation strategy, significantly improving both contact integration and lead qualification. This has led to a tangible increase in the effectiveness of our lead generation activities. The new data structure and the ability to personalize content based on user profiles have enhanced both our operational efficiency and the performance of our marketing campaigns."

Elena Gobbi - Content & Media Coordinator di Carel Industries S.p.A.

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Città Del Sole

"Magnews technology helped us integrate all the data coming from our website and POS management systems in a simple and efficient way, both for customers and in-store staff. Today, we can finally provide our customers with truly relevant and personalized content."

Anna Minoli - Marketing & Digital Manager di Città Del Sole

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Telethon

"Marketing automation workflows allow us to improve the engagement experience with both leads and donors throughout every stage of the journey. Email marketing automations also bring extraordinary efficiency to the overall process"

Tommaso De Santis - Direct Marketing di Fondazione Telethon

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Start with what you actually need

Some companies start with email marketing, others with marketing automation. Some need to work better with data, others need to keep everything connected.
Magnews is modular for exactly this reason.