Every page can prompt action
Fondazione Telethon works every day to turn interest into active participation: every point of contact plays a crucial role in guiding people towards making a donation.
Thanks to the integration of landing pages and marketing automation, a system has been developed that is capable of collecting data, personalising the experience and triggering consistent communications throughout the entire journey, making every interaction more effective and action-oriented.
In partnership with


How It Started
Leads to be qualified via structured forms
Donations to be increased through more effective approaches
Making page management more autonomous

"Marketing automation workflows enable us to exponentially improve the experience of engaging with leads and our donors at every stage of their journey."
Pages and automations working together
A Landing Page Creator has been introduced, allowing you to build customised pages tailored to your fundraising objectives.
The integration with MagNews links every interaction to automated workflows, triggering communications and transactional messages based on recorded donations.

Key steps

Creating conversion-focused landing pages

Integration with marketing automation

Tracking donations
Strategy, flows, and data working together
Customised landing pages
Pages designed to meet different fundraising objectives.
Cash flows relating to shares
Notifications triggered by conversions.
Automatic transactional messages
Timely follow-ups that are consistent with the behaviour.
And the results?
What can you learn from this story?
- Landing pages and automation work together to make the customer journey more effective.
- Accurate tracking improves relationship management.
- Linking actions and communications enhances the value of every interaction.
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