Every page can prompt action

Fondazione Telethon works every day to turn interest into active participation: every point of contact plays a crucial role in guiding people towards making a donation.

Thanks to the integration of landing pages and marketing automation, a system has been developed that is capable of collecting data, personalising the experience and triggering consistent communications throughout the entire journey, making every interaction more effective and action-oriented.

In partnership with

partner_tbd 1
Telethon

How It Started

Leads to be qualified via structured forms

Donations to be increased through more effective approaches

Making page management more autonomous

Telethon_img1

"Marketing automation workflows enable us to exponentially improve the experience of engaging with leads and our donors at every stage of their journey."

 

STEFANO DE SANTIS, DIRECT MARKETING AT FONDAZIONE TELETHON

Pages and automations working together

A Landing Page Creator has been introduced, allowing you to build customised pages tailored to your fundraising objectives.
The integration with MagNews links every interaction to automated workflows, triggering communications and transactional messages based on recorded donations.

Telethon_img2

Key steps

01

Creating conversion-focused landing pages

02

Integration with marketing automation

03

Tracking donations

Strategy, flows, and data working together

Customised landing pages

Pages designed to meet different fundraising objectives.

Cash flows relating to shares

Notifications triggered by conversions.

Automatic transactional messages

Timely follow-ups that are consistent with the behaviour.

And the results?

27%
Open Rate
2,5%
Click to Open Rate
6,7%
Conversion Rate

What can you learn from this story?

  • Landing pages and automation work together to make the customer journey more effective.
  • Accurate tracking improves relationship management.
  • Linking actions and communications enhances the value of every interaction.

Other case studies

  • Elah Dufour Novi

    “The flexibility of the platform allowed us to refine the customer journey even while the project was underway, achieving results we consider outstanding — both in terms of consumer feedback and as confirmation of our company’s commitment to improving the way we communicate with our audience.”

    Marco Martelli - Digital Communication Manager per Elah Dufour Novi

  • Agrieuro

    “With the introduction of magnews, we can rely on a robust Marketing Automation platform to implement the Email Marketing strategy best suited to our business. In addition, we are able to deliver highly personalized messages to our users through targeted Web Display campaigns.”

    Giacomo Pompei - Digital Project Manager di Agrieuro

  • Costa Edutainment

    "The adoption of the Magnews platform has been essential to the success of our project. Today, we are able to integrate data from different touchpoints into a single marketing technology, allowing us to act in a targeted and personalized way while optimizing our results."

    Alan Bittner - Digital Manager di Costa Edutainment

  • CAREL

    "Our collaboration with Palabra and the implementation of magnews technology have enabled us to optimize our Email Marketing and Automation strategy, significantly improving both contact integration and lead qualification. This has led to a tangible increase in the effectiveness of our lead generation activities. The new data structure and the ability to personalize content based on user profiles have enhanced both our operational efficiency and the performance of our marketing campaigns."

    Elena Gobbi - Content & Media Coordinator di Carel Industries S.p.A.

  • Città Del Sole

    "Magnews technology helped us integrate all the data coming from our website and POS management systems in a simple and efficient way, both for customers and in-store staff. Today, we can finally provide our customers with truly relevant and personalized content."

    Anna Minoli - Marketing & Digital Manager di Città Del Sole

  • Telethon

    "Marketing automation workflows allow us to improve the engagement experience with both leads and donors throughout every stage of the journey. Email marketing automations also bring extraordinary efficiency to the overall process"

    Tommaso De Santis - Direct Marketing di Fondazione Telethon

Do you want to see how it works?

Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.

Image DEMO@2x (1) 1

You are a