More contacts, more opportunities, more automation: the Bevy story
For Bevy Express, the point wasn’t just to communicate more. It was to do it well, consistently, with a small team and many touchpoints to manage. With magnews, the work focused on exactly this: quickly activating the right flows and making the relationship more effective throughout the entire customer journey.
How It Started
Lean team needing fast, easy-to-manage tools
Customer journey to be covered more comprehensively
Automation to make truly operational and scalable
“We significantly improved both overall and channel performance. The interface for setting up and managing communications is intuitive and extremely easy to use.”
“Our complete autonomy also allows us to be fast in implementations, and whenever issues arise, the support team is extremely efficient, both for standard features and custom requests.”
LIDIA POZZOLI, HEAD OF MARKETING AT BEVY EXPRESS
A more agile system, from onboarding to repeat purchase
In a short time, Bevy implemented the essential eCommerce flows: welcome, abandoned cart, post-purchase, and review request. The goal was simple: better manage every stage of the relationship, without complicating the team’s work.
Key steps
Quick integration with Shopify
Activation of must-have eCommerce flows
More continuous management between conversion and loyalty
Essential flows, properly implemented and activated
Welcome program
To tell the brand story and guide users toward their first conversion
Abandoned basket
To recover orders and increase average order value
Post-purchase and review
To encourage reorders, trust, and continuity.
Per stimolare riordino, fiducia e continuità.
And the results?
What can you learn from this story?
- The right flows lighten the team’s workload and better cover the journey
- Even with lean resources, it’s possible to operate in a comprehensive way
- When automation is easy to manage, it gets activated sooner and delivers better results
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