More contacts, more opportunities, more automation: the Bevy story

For Bevy Express, the point wasn’t just to communicate more. It was to do it well, consistently, with a small team and many touchpoints to manage. With magnews, the work focused on exactly this: quickly activating the right flows and making the relationship more effective throughout the entire customer journey.

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How It Started

Lean team needing fast, easy-to-manage tools

Customer journey to be covered more comprehensively

Automation to make truly operational and scalable

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“We significantly improved both overall and channel performance. The interface for setting up and managing communications is intuitive and extremely easy to use.”

“Our complete autonomy also allows us to be fast in implementations, and whenever issues arise, the support team is extremely efficient, both for standard features and custom requests.”

LIDIA POZZOLI, HEAD OF MARKETING AT BEVY EXPRESS

A more agile system, from onboarding to repeat purchase

In a short time, Bevy implemented the essential eCommerce flows: welcome, abandoned cart, post-purchase, and review request. The goal was simple: better manage every stage of the relationship, without complicating the team’s work.

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Key steps

01

Quick integration with Shopify

02

Activation of must-have eCommerce flows

03

More continuous management between conversion and loyalty

Essential flows, properly implemented and activated

Welcome program

To tell the brand story and guide users toward their first conversion

Abandoned basket

To recover orders and increase average order value

Post-purchase and review

To encourage reorders, trust, and continuity.

Per stimolare riordino, fiducia e continuità.

And the results?

212%
ROI generated
+6,5%
average order value
15,73%
email conversion rate

What can you learn from this story?

  • The right flows lighten the team’s workload and better cover the journey
  • Even with lean resources, it’s possible to operate in a comprehensive way
  • When automation is easy to manage, it gets activated sooner and delivers better results

Other case studies

  • Elah Dufour Novi

    “The flexibility of the platform allowed us to refine the customer journey even while the project was underway, achieving results we consider outstanding — both in terms of consumer feedback and as confirmation of our company’s commitment to improving the way we communicate with our audience.”

    Marco Martelli - Digital Communication Manager per Elah Dufour Novi

  • Agrieuro

    “With the introduction of magnews, we can rely on a robust Marketing Automation platform to implement the Email Marketing strategy best suited to our business. In addition, we are able to deliver highly personalized messages to our users through targeted Web Display campaigns.”

    Giacomo Pompei - Digital Project Manager di Agrieuro

  • Costa Edutainment

    "The adoption of the Magnews platform has been essential to the success of our project. Today, we are able to integrate data from different touchpoints into a single marketing technology, allowing us to act in a targeted and personalized way while optimizing our results."

    Alan Bittner - Digital Manager di Costa Edutainment

  • CAREL

    "Our collaboration with Palabra and the implementation of magnews technology have enabled us to optimize our Email Marketing and Automation strategy, significantly improving both contact integration and lead qualification. This has led to a tangible increase in the effectiveness of our lead generation activities. The new data structure and the ability to personalize content based on user profiles have enhanced both our operational efficiency and the performance of our marketing campaigns."

    Elena Gobbi - Content & Media Coordinator di Carel Industries S.p.A.

  • Città Del Sole

    "Magnews technology helped us integrate all the data coming from our website and POS management systems in a simple and efficient way, both for customers and in-store staff. Today, we can finally provide our customers with truly relevant and personalized content."

    Anna Minoli - Marketing & Digital Manager di Città Del Sole

  • Telethon

    "Marketing automation workflows allow us to improve the engagement experience with both leads and donors throughout every stage of the journey. Email marketing automations also bring extraordinary efficiency to the overall process"

    Tommaso De Santis - Direct Marketing di Fondazione Telethon

Do you want to see how it works?

Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.

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