Analytics and reports?
Check!

Data, campaigns, channels, contacts: with magnews, you’ve got everything in one place, so you can make better sense of the insights from analytics and reports and make informed decisions.

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Fewer scattered figures, greater clarity on analytics and reports

Dashboards full of figures, different tools, reports to cross-reference – and in the end, the same question always remains: OK, but what’s actually working?

With magnews, you have a platform that centralises and organises your marketing and sales data, shows you what’s performing well (campaigns, touchpoints, channels) and helps you interpret the results more clearly.

Not just numbers, but useful information to understand where to take action, which contacts are generating value, and how the customer journeys you’ve built are performing. Less time chasing analytics and reports, more time deciding what to do.

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What you can actually do

You know what delivers results

With dashboards, analytics and reports, you can see which campaigns, channels, content and flows are really working and where conversions are being generated. You get a more comprehensive view of the results, identify what creates value more quickly, and gain clearer insights into where to take action.

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Understand what really drives conversions

Not all actions carry the same weight: conversion goals help you measure the ones that really matter to your business, from purchases and downloads to enquiries or key steps in the checkout process. With magnews, you can set KPIs that are most relevant to your business and understand which campaigns, content and touchpoints are delivering tangible results.

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See who is most active

With RFM Analysis, you look at three simple yet crucial factors: how recently a contact has made a purchase, how often they do so, and how much value they generate. With these analytics and reports, the database is no longer a single, monolithic block; instead, you begin to see distinct groups: loyal customers, at-risk customers, and those who need re-engagement.

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Know which leads to focus on

Not all leads are at the same stage of readiness. With lead scoring, you evaluate them based on behaviour, interactions and data, so you can identify which ones are close to conversion and which still need nurturing. In practice? You pass the most promising leads on to the sales team at the right time, without clogging up the process with leads that are still cold

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Concrete features (AI included)

When working in marketing automation, the point isn’t to have more features — it’s to have the right ones, in one place.

With magnews Q, AI becomes part of your daily activities: helping you write, segment, interpret signals and evolve workflows without adding complexit

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Channels

When channels work together, it shows

Email, SMS, RCS, WhatsApp, surveys, landing pages, pop-ups and custom channels: every touchpoint becomes part of the same flow and follows the same logic.

Don’t just send messages — build more consistent journeys from the very first interaction.

Email

Create and send personalized, dynamic emails that are easy to design and optimized to maximize results and performance.

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SMS

Send direct, immediate messages with high open rates to quickly reach every contact at the right moment.

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RCS

Turn messaging into interactive experiences with RCS chats for more engaging, action-driven communications.

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Enable direct, personalized conversations with your contacts by integrating messages, automation and notifications into a single channel.

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Survey

Collect feedback and valuable data from your contacts with customized surveys to better understand your audience and improve communication.

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Landing page

Create landing pages and forms to acquire new contacts, collect information and turn every visit into a conversion opportunity.

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Pop-ups

Engage visitors while they browse with personalized pop-ups and banners, showing the right message at the most effective moment in their journey.

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Custom channels

Integrate custom channels and touchpoints to adapt the platform to your needs and manage every communication in a flexible way.

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Integrations

Integrates with the tools you already use

CRM, eCommerce, advertising platforms, analytics tools and more: magnews integrates with your existing ecosystem to help data, execution and measurement work better together.