Customer Data Platform?
Check!

If customer data is scattered across tools, teams and databases, it becomes hard to use it effectively. With magnews, you collect, unify and activate it within the same ecosystem thanks to its Customer Data Platform capabilities.
In other words: fewer silos, more context, and a lot less “wait, where did we store that data again?”.

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Putting data to work: all you need is a CDP

When data remains scattered across CRM, eCommerce, email, apps and offline touchpoints, it becomes harder to segment, personalize and truly understand who you’re speaking to.

Magnews is not just a marketing automation platform: it also includes Customer Data Platform capabilities. It collects online and offline data, organizes it into a unified contact profile, and makes it actionable across campaigns, segments, workflows and personalized journeys.

Magnews solutions

What you can actually do

  • Activate data, not just collect it

    With a Customer Data Platform, data becomes actionable. Use it in your marketing automation campaigns to create audiences, segments and more relevant communications based on real behavior — not assumptions pieced together by guesswork.

  • Build more consistent experiences

    When data and automation work together, every message has more context. You can orchestrate omnichannel, personalized and automated journeys, building more consistent relationships across the entire customer journey.

  • Read the signals that matter

    Dashboards, reports, insights, RFM analysis and lead scoring help you better understand who you’re talking to, which segments are most active and where it makes sense to act. Because having a lot of data only gets you so far if you don’t know how to use it.

  • Manage consent with more control

    As data grows, privacy becomes even more critical. With magnews, you can centralize consent management and handle compliance and GDPR requirements in a more structured and controlled way.

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Concrete features (AI included)

When working in marketing automation, the point isn’t to have more features — it’s to have the right ones, in one place.

With magnews Q, AI becomes part of your daily activities: helping you write, segment, interpret signals and evolve workflows without adding complexit

Channels

When channels work together, it shows

Email, SMS, RCS, WhatsApp, surveys, landing pages, pop-ups and custom channels: every touchpoint becomes part of the same flow and follows the same logic.

Don’t just send messages — build more consistent journeys from the very first interaction.

Email

Create and send personalized, dynamic emails that are easy to design and optimized to maximize results and performance.

SMS

Send direct, immediate messages with high open rates to quickly reach every contact at the right moment.

RCS

Turn messaging into interactive experiences with RCS chats for more engaging, action-driven communications.

Whatsapp

Enable direct, personalized conversations with your contacts by integrating messages, automation and notifications into a single channel.

Survey

Collect feedback and valuable data from your contacts with customized surveys to better understand your audience and improve communication.

Landing page

Create landing pages and forms to acquire new contacts, collect information and turn every visit into a conversion opportunity.

Pop-ups

Engage visitors while they browse with personalized pop-ups and banners, showing the right message at the most effective moment in their journey.

Custom channels

Integrate custom channels and touchpoints to adapt the platform to your needs and manage every communication in a flexible way.

Integrations

Integrates with the tools you already use

CRM, eCommerce, advertising platforms, analytics tools and more: magnews integrates with your existing ecosystem to help data, execution and measurement work better together.

Do you want to see how it works?

Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.

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