Why choose Magnews?
When marketing, IT, the DPO and others need to work with the same data (and don’t always speak the same language), is it better to choose the ‘most powerful’ platform or the ‘simplest’ one? The one that doesn’t turn every task into a compromise!
Magnews was born here
Not all marketing automation platforms are created for the same reason: some are easy to use, until you ask for something extra; others do everything, but you have to open a support ticket for every change.
Then there’s the real work: marketing that needs to be fast, IT that has to keep everything running, the DPO who rightly asks questions, and someone who keeps an eye on costs and contracts.
One platform, multiple perspectives
The platform stays the same: it’s just what you need that changes.
IT
Requests keep coming in: the key is to ensure that every new requirement does not become an exception that needs to be dealt with.
With magnews, you can:
- integrate the platform seamlessly into the existing ecosystem;
- reduce repetitive operational tasks;
- maintain control over data, workflows and architecture;
- avoid adding yet another disconnected piece;
Fewer patches, fewer workarounds, more control.
IT
Requests keep coming in: the key is to ensure that every new requirement does not become an exception that needs to be dealt with.
With magnews, you can:
- integrate the platform seamlessly into the existing ecosystem;
- reduce repetitive operational tasks;
- maintain control over data, workflows and architecture;
- avoid adding yet another disconnected piece;
Fewer patches, fewer workarounds, more control.
Legal / DPO
Consent, traceability, data management: it’s not about being quick here, but about getting it right.
With magnews, you can:
- manage consents and preferences in a structured way;
- track what happens to data and when;
- work with a ‘GDPR by design’ approach, rather than treating it as an afterthought;
- reduce operational errors that can later turn into real problems.
Compliance ceases to be an obstacle and becomes a competitive advantage.
HR
Internal communication, employer branding, initiatives: often the tools aren’t designed for this, but they can be adapted.
With magnews, you can:
- segment and manage internal and external audiences;
- send targeted communications without complicating the process;
- maintain consistency in messaging;
- keep track of what works and what doesn’t.
Fewer messages sent ‘to everyone’, more messages that actually get through.
PURCHASING
Different tools, integrations, maintenance, and the time spent keeping it all together.
With magnews, you can:
- reduce the number of tools to manage;
- avoid hidden costs associated with integration and management;
- reduce the number of man-hours spent on repetitive tasks;
- simplify the relationship with the supplier.
Fewer rumours, more control.
So....
Magnews isn't the "marketing automation" platform: it's the one that lets teams work on the same data without getting in each other's way.
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