Magnews for Retail & eCommerce

Scattered data, customers everywhere, customer journeys that fall short… With magnews, you can bring it all together and make the most of what you’re already doing.

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Customers who have chosen us

The problem isn’t selling…

… It’s doing it well (every time).

In today’s retail landscape, people move seamlessly between e-commerce and physical shops, newsletters and WhatsApp, apps and customer care. They expect just one thing: that the brand remembers who they are and continues the conversation without missing a beat.

Between e-commerce, physical shops, CRM and campaigns, data gets fragmented. Communications are sent out, but they don’t always arrive in the right way, at the right time or on the right channel. Omnichannel is there… on paper.

When systems don’t talk to each other, it shows:

shopping carts are left abandoned;
customers don’t return;
messages don’t truly reflect what people are doing.

What changes with magnews

When you get organised, it works

Magnews brings data and channels together, so every message takes into account what the customer has actually done: online, offline and in real time. Online and offline cease to be two separate worlds, campaigns become more consistent, and every interaction has a purpose.

Because, in retail, what matters is sending the right message, to the right person, at the right time.

Features

Every channel has a role to play

And that’s exactly why not everyone uses magnews in the same way.

Email

for promotions, content and automation: from welcome messages to post-purchase communications, right through to reactivation

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SMS

for quick, targeted communications: last-minute offers, notifications and messages that need to arrive immediately

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RCS

for richer experiences directly on the smartphone, with interactive and secure messages

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for direct contact and support, especially post-purchase

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Survey

to gather feedback and understand what’s really working, directly within communications

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Landing page

for conversion: capturing leads, promoting offers or collecting data quickly

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Pop-ups

to engage users on the e-commerce site, including with personalised incentives

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Custom channels

to integrate touchpoints specific to your ecosystem, such as partner portals, proprietary apps or internal systems

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Want to see how it works in detail?

Bring your customer data together

E-commerce, physical stores, CRM and other systems: with magnews, you stop chasing data and start working with a single view of the customer.

Thanks to the integrated Customer Data Platform, you collect information from all touchpoints and bring it all together in one place. The result? Data updated in real time, more complete profiles and consent always aligned, without having to sort everything out manually every time.

Discover our CDP
Start building relationships with a message

It’s no longer a case of “let’s just send a text message”: first and foremost, capture contacts where it makes sense to do so and guide them along the right path.

Pop-ups, forms and landing pages help you capture leads on the website. In-store, staff can register contacts, manage sign-ups (including for loyalty programmes) and immediately initiate the relationship, for example with an OTP. From there on, everything continues seamlessly across channels, without losing the thread.

Discover Lead Acquisition
Personalise (without going crazy)

This is where marketing automation comes in, to orchestrate channels and content in a consistent way, not to add complexity.

Communications adapt to behaviour, purchase history, wishlists and preferences. You can link the product catalogue to campaigns and suggest targeted content, without having to build it from scratch every time. And then there are the workflows: welcome, birthday, abandoned basket, post-purchase, reactivation… Everything is triggered throughout the customer lifecycle, at just the right moment.

Discover Marketing Automation
Make the most of transactional messages

With magnews, transactional messages become genuine touchpoints, useful for maintaining the relationship and (where appropriate) even for selling something extra.

Send clear communications consistent with your brand, add personalised content based on behaviour and purchase history, and include product suggestions directly within the messages. And they don’t work in isolation: you can coordinate them with emails, SMS, RCS or WhatsApp. What’s more, they become a starting point for triggering marketing automation flows: cross-selling, up-selling or reactivation, without being pushy.

Discover transactional messages
Improve retention and customer satisfaction

Understand what works, what doesn’t, and where to take action: campaigns, content, channels and segments aren’t just scattered figures, but useful indicators for improving the experience.

With surveys and feedback integrated into your communications, you can gather customer feedback, measure satisfaction and identify real needs, and use that data to work on retention and value over time.

Because bringing them on board is important. Keeping them on board is just as important.

Explore Analytics & Reporting

Settori_Retail eCommerce_Privacy e sicurezza

Manage privacy and consent without complicating your work

Collect consent and preferences in a centralised way, without having to chase them across different tools. Everything is tracked and kept up to date, with automatic alignment across channels and touchpoints.
This allows you to work more efficiently, even when it comes to compliance, and build relationships based on trust, not just communication.

Discover Privacy & Security