Magnews for B2B

Scattered data across CRM systems, Excel files and sales teams, leads coming in but no clear ownership, workflows managed with a “for now, this works” approach… With magnews, you bring order to marketing and sales and get everything working together, without adding complexity.

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Customers who have chosen us

The problem isn’t generating leads…

… It’s being able to move them forward.

In B2B, the journey is rarely linear: there are sales reps, distributors, account managers, follow-ups, technical content, long negotiations and people entering the process at different stages.

And in the meantime, data ends up everywhere:

in the CRM
in Excel files
in sales reps’ inboxes
in tools used “just for this one thing”

Leads come in, but they’re not always managed at the right time or with the right content.

When systems don’t talk to each other…

follow-ups get lost
contacts remain inactive
campaigns don’t really support the sales team
every process requires more manual work than necessary

What changes with magnews

When marketing and sales finally start working together

Thanks to magnews, marketing and sales work from the same view of the contact, without chasing scattered information. Communications are triggered based on behaviours, interests, interactions and deal status. Workflows become smoother, leads become more qualified, and the sales team has more context to understand when to step in.

Because in B2B, it’s not just about acquiring contacts, but about building relationships that last over time.

Features

Every channel has a role to play

The key is to use it at the right time. And above all: to make sure marketing, sales and communications stay aligned throughout the entire journey.

Email

for onboarding, lead nurturing, commercial and technical DEMs, product updates and reactivating inactive contacts

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SMS

for quick reminders: events, meetings, deadlines or operational communications that need to arrive immediately

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RCS

for more reliable, secure and interactive commercial communications directly on the smartphone

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to maintain a more direct relationship between prospects, customers and sales teams throughout the sales cycle

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Survey

to collect feedback on products, services, events and customer experience

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Landing page

to capture leads from campaigns, webinars, events or technical and commercial content downloads

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Pop-ups

to collect new contacts from the website and segment them based on interests

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Custom channels

to integrate touchpoints specific to your ecosystem, such as partner portals, proprietary apps or internal systems

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Guides

How does it work, in practice?

Capture contacts without losing them right away

Landing pages, forms, pop-ups and integrations with your existing systems: with magnews, you collect B2B leads and centralise them immediately within the platform, without having to chase them across different tools.

Every interaction is tracked and linked to the contact profile, so you can activate segmentations, workflows and sales journeys automatically from the very first touchpoint.

Discover Lead Acquisition
Prioritise the right leads

Not every contact is equally ready. And in B2B, understanding that in time makes a huge difference.

With magnews, you organise leads and opportunities throughout the entire sales cycle, integrating behavioural data, campaigns, CRM information and interactions. This gives the sales team more up-to-date information and allows them to focus on the contacts that actually matter.

Discover Lead Management
Automate sales processes (without turning them into an IT project)

Onboarding, nurturing, follow-ups, reminders, reactivation: automations are triggered based on what contacts actually do, not on rigid workflows built months earlier.

based on what contacts actually do, not on rigid workflows built months earlier.
Communications adapt to interactions, events, CRM data and prospect behaviour, so marketing and sales can maintain an ongoing relationship without having to manage everything manually.

Discover Marketing Automation
Bring together data, contacts and relationship history

CRM, external platforms, digital touchpoints and campaigns: with magnews, all data flows into a single contact profile, always updated and ready to activate in real time.

This means more precise segmentations, more consistent communications and less time wasted trying to understand which is “the right version” of the database.

Discover the Customer Data Platform
Coordinate campaigns and communications without losing the thread

Email, SMS, landing pages, pop-ups and advanced messaging all work together within a single ecosystem.

You can orchestrate multichannel campaigns while keeping content, segments and sending times aligned, integrating sales data and contact behaviour throughout the entire relationship lifecycle. Because in B2B, the real challenge is maintaining continuity between one touchpoint and the next.

Discover Multichannel Campaigns

Settori_B2B_Gestisci privacy e consensi senza complicarti il lavoro

Manage privacy and consent without complicating your work

Collect consent and preferences in a centralised way, without having to chase them across different tools. Everything is tracked and kept up to date, with automatic alignment across channels and touchpoints.
This allows you to work more efficiently, even when it comes to compliance, and build relationships based on trust, not just communication.

Discover Privacy & Security