Custom channels?
Check!
With magnews you integrate touchpoints, tools, and proprietary systems into campaigns, workflows, and marketing automation—without managing them as separate pieces…
When the customer journey goes beyond standard channels…
…it shouldn’t go beyond the strategy.
Every company has systems, tools, and touchpoints that are part of the customer experience but exist outside the scope of marketing: terminals, internal software, kiosks, printing systems, proprietary platforms, and internal communication processes.
With magnews Custom Channels, you don’t need to adapt your strategy to the tools you have: you integrate your systems into the same ecosystem of campaigns, data, and automation, so every touchpoint can truly become part of the customer journey.
Casi d'uso
Non è solo integrazione: è orchestrazione.
I canali custom funzionano quando vuoi far lavorare insieme marketing, sistemi e touchpoint reali.
Attivazione di totem e terminali interattivi
Comunicazioni su sistemi di cassa e retail
Gestione di stampa e postalizzazione
Comunicazioni verso software e piattaforme proprietarie
Attivazione di dispositivi fisici
Workflow transazionali su canali dedicati
Comunicazione verso piattaforme proprietarie
Attivazione di touchpoint custom
Le soluzioni di Magnews
Cosa puoi fare concretamente
Bring your systems into campaigns
Email, SMS, push notifications, and proprietary touchpoints can work together within the same strategy. You don’t manage parallel campaigns—you coordinate everything in a single flow.
Embed them into automated workflows
Events, triggers, and behaviors can activate actions even on external systems. From marketing workflows to operational processes, Custom Channels become an active part of automation.
Manage operational and transactional communications
Confirmations, notifications, printing, mailings, activations on terminals or dedicated devices: transactional flows are no longer disconnected from the customer experience.
Connect physical and digital without breaking the journey
Kiosks, retail, proprietary platforms, onsite touchpoints: when everything communicates within the same ecosystem, the experience stays more consistent even outside traditional channels.
Keep flows and activations under control
Monitor events, workflows, and interactions from a single place. This way you understand what’s working, where processes break down, and where to intervene without guesswork.
Integrazioni
Si integra con gli strumenti che usi già
CRM, eCommerce, adv platform, analytics e altri sistemi: magnews si collega al tuo ecosistema per far lavorare meglio dati, azioni e misurazione.
Canali
Quando i canali lavorano insieme, si vede
Email, SMS, RCS, WhatsApp, survey, landing page, pop-up e canali personalizzati: ogni touchpoint entra nello stesso flusso e segue la stessa logica.
Non limitarti a inviare messaggi: costruisci percorsi più coerenti, dal primo contatto in poi.
Vuoi vedere
come funziona?
Scopri come la piattaforma può adattarsi al tuo modo di lavorare e supportare le tue attività, dalla gestione dei canali all’automazione delle comunicazioni.
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