Custom channels?
Check!
With magnews you integrate touchpoints, tools, and proprietary systems into campaigns, workflows, and marketing automation—without managing them as separate pieces…
When the customer journey goes beyond standard channels…
…it shouldn’t go beyond the strategy.
Every company has systems, tools, and touchpoints that are part of the customer experience, but that remain outside marketing: terminals, internal software, kiosks, printing systems, proprietary platforms, operational flows.
With magnews Custom Channels, you don’t need to adapt your strategy to the tools you have: you integrate your systems into the same ecosystem of campaigns, data, and automation, so every touchpoint can truly become part of the customer journey.
Use cases
It’s not just integration: it’s orchestration.
Custom channels work when you want marketing, systems, and real-world touchpoints to work together.
Activation of kiosks and interactive terminals
Integration with POS and retail systems
Print and mail management
Communications with proprietary software and platforms
Activation of physical devices and custom touchpoints
Transactional workflows on dedicated channels
Connection with CRM, ERP, and internal systems
Complex omnichannel customer journeys
Magnews solutions
What you can actually do
Bring your systems into campaigns
Email, SMS, push notifications, and proprietary touchpoints can work together within the same strategy. You don’t manage parallel campaigns—you coordinate everything in a single flow.
Embed them into automated workflows
Events, triggers, and behaviors can activate actions even on external systems. From marketing workflows to operational processes, Custom Channels become an active part of automation.
Manage operational and transactional communications
Confirmations, notifications, printing, mailings, activations on terminals or dedicated devices: transactional flows are no longer disconnected from the customer experience.
Connect physical and digital without breaking the journey
Kiosks, retail, proprietary platforms, onsite touchpoints: when everything communicates within the same ecosystem, the experience stays more consistent even outside traditional channels.
Keep flows and activations under control
Monitor events, workflows, and interactions from a single place. This way you understand what’s working, where processes break down, and where to intervene without guesswork.
Integrations
Integrates with the tools you already use
CRM, eCommerce, advertising platforms, analytics tools and more: magnews integrates with your existing ecosystem to help data, execution and measurement work better together.
Channels
When channels work together, it shows
Email, SMS, RCS, WhatsApp, surveys, landing pages, pop-ups and custom channels: every touchpoint becomes part of the same flow and follows the same logic.
Don’t just send messages — build more consistent journeys from the very first interaction.
Do you want to see how it works?
Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.
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