Understanding users to build relationships that drive conversions

For Giunti Scuola, the value lies in understanding who is browsing the site. With magnews Web Experience, the Scuola Store website gathers real-time information and builds a more targeted dialogue with each user, transforming the browsing experience into an opportunity for engagement and conversion.

In partnership with

How it started

Large numbers of visitors with limited information

Contacts to be enriched with more comprehensive data

Interactions to be highlighted throughout the user journey on the website

"Magnews and Web Experience are becoming essential tools for capturing the right information at the moment when the user’s attention is at its peak"

LORENZO GIANASSI, RESPONSABILE CRM E MKTG DIGITALE AT GIUNTI EDITORE

An experience that collects and processes data

By integrating user behaviour on the website with the communication strategy, it is possible to personalise content and gather useful information whilst users are browsing. The result is a more seamless relationship between the website and email.

Key steps

Data collection through browsing

Progressive profiling of contacts

Setting up workflows and communications

Dati che migliorano l’esperienza

Data that enhances the experience

Acquiring new users directly from the website.

More comprehensive profiling

Up-to-date information to help you get to know your audience better.

Making the most of opportunities

Activation on abandoned shopping trolleys.

And the results?

17,7%

Conversion Rate

16,3%

Profiling of recognised users

Profiling of anonymous users

What can you learn from this story?

Data collected at the right time enhances the value of the relationship.
Continuous profiling improves the quality of communications.
Integrating the website and email makes the customer journey more effective.

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