Survey?
Check!
With magnews, you can gather feedback, use surveys to measure customer satisfaction, and turn responses into concrete actions, without separating customer listening from marketing.
Close the loop with surveys
Many brands stop at customer acquisition or the first purchase. The problem is that everything that happens afterwards (satisfaction, warning signs, needs, expectations) is often overlooked.
Measuring customer satisfaction serves precisely this purpose: to understand what works, what doesn’t, and where to intervene throughout the customer journey. With magnews, it’s not just a collection of responses: it becomes a useful channel for listening to customers and immediately activating campaigns, segments and workflows.
Use cases
It’s not just a question. It’s a touchpoint
Surveys work when you use them at the right moments!
Post-purchase feedback to identify areas for improvement
CSAT and NPS measurement throughout the customer journey
Identifying dissatisfied customers
Engaging brand ambassadors and satisfied customers
Post-service or post-event feedback
Collecting preferences and interests
Churn surveys to understand why a customer is leaving
Validating new products
Segmentation based on responses
Le soluzioni di Magnews
Cosa puoi fare concretamente
Activate surveys within automated workflows
Post-purchase, onboarding, re-engagement: surveys are integrated into workflows and triggered when needed. Responses trigger actions; they don’t just sit there.
Collect feedback seamlessly
You can embed questions directly into messages, without taking the user out of the workflow. More responses, fewer unnecessary steps.
Turn responses into useful data
Every response enriches the contact’s profile and updates segments and clusters. You don’t just collect data: you put it to work straight away.
Take action at the right moment
Satisfied customers, detractors, weak signals: understand what to do and when to do it. From retention to advocacy, it all starts with what they tell you.
Funzionalità concrete (AI inclusa)
Quando lavori sulla marketing automation, il punto non è avere più funzioni, ma avere quelle giuste, nello stesso posto.
Con magnews Q, l’AI entra nelle attività che usi ogni giorno: ti aiuta a scrivere, segmentare, leggere i segnali e far evolvere i flussi senza complicarti il lavoro.
Canali
Quando i canali lavorano insieme, si vede
Email, SMS, RCS, WhatsApp, survey, landing page, pop-up e canali personalizzati: ogni touchpoint entra nello stesso flusso e segue la stessa logica.
Non limitarti a inviare messaggi: costruisci percorsi più coerenti, dal primo contatto in poi.
Vuoi vedere
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