Marketing Automation according to MagNews

Marketing Automation
with MagNews

Not just a technology, but a revolutionary approach to your direct digital marketing goals.

Marketing Automation
with MagNews

Not just a technology, but a revolutionary approach to your direct digital marketing goals.

Workflow
Editor

Decision
Trees

Real-Time
Reporting

App
integration

Workflow Editor

Decision Trees

Real-Time Reporting

App integration

IF YOU CAN DREAM IT, YOU CAN DO IT

Advanced Marketing Automation is only a few clicks away with our visual editor.

Easy, User-Friendly, and Effective

Transform your project from a simple idea into a practical workflow in just minutes. Create events, conditions and actions while generating countless scenarios. Events define which contacts will enter the workflow, conditions enable you to map a contact to follow a specific path, and actions allow you to automate functions to enhance engagement and conversions. SCOPRI DI PIU’

OBSERVE, ADAPT & ACT!

Analyze multiple scenarios and consider which alternatives will create the most successful customer journey.

Imagination is your Only Limit

The MagNews suite of Marketing Automation tools gives you the power to design advanced, dynamic journeys. You can start by defining the basic conditions for a contact who is just entering the workflow and for every node in the journey, determine a series of specific conditions that generate new actions (ie. clicking on a link, opening an email.. ) to finally reach the final node, which is the outcome and achievement of your goal. SCOPRI DI PIU’

MORE THAN A NUMBER

Assess the effectiveness of your Marketing actions following the design and implementation of your journey.

Measure your Success in Every Dimension

Analyze the results of your Marketing Automation campaigns with reports generated in real-time. Access to basic and aggregated information enables you to monitor every phase of the customer experience, reinforcing the strong points of your strategy and exposing any weak links. MagNews also provides a comprehensive snapshot of performance through dashboard visualizations, the perfect addition to any business manager’s marketing reports. SCOPRI DI PIU’

THE COMPOUND EFFECT

Integration and flexibility. The secret ingredients of the MagNews Automation recipe.

Jumpstart an awesome force of momentum

When we designed the Marketing Automation suite, it was instantly clear to us that it could not remain a closed system. Working elbow-to-elbow with our customers, we designed a tool that can now be integrated with CRMs, CMS systems, ERPs and social networks. Using APIs, we can establish communications with any type of application, allowing you to create complete cross-application workflows. SCOPRI DI PIU’

EXPLORE YOUR OPTIONS

With MagNews Marketing Automation you can create simple or complex scenarios for any type of workflow.
Need inspiration? Here are some quick ideas to start with!

WELCOME WORKFLOW
Send one or more welcome emails/SMS, inviting the contact to perform an action.
PROFILING WORKFLOW
Send a brief survey to gauge the contact’s preferences and enrich your database.
ANNIVERSARY WORKFLOW
Use an important event to get back in touch, presenting a product that may be of interest.
NURTURING WORKFLOW
Propose a series of requested content based on the contact’s previously expressed interests.
ALERT WORKFLOW
Send email or SMS alerts when a product on the contact’s wish list is once again available for purchase.
LEAD SCORING WORKFLOW
Assign scores based on actions performed by contacts and pave the way for your sales pipeline.
WORKFLOW BY INTEREST
Send a personalized message based on navigation data traced on your website.
CROSS-SELLING WORKFLOW
Send an email containing products related to your customer’s purchased using your online shop data.
ANNIVERSARY WORKFLOW
Make the most of an important anniversary to propose an attractive discount on a product that interests the contact.
RETARGETING WORKFLOW ON FACEBOOK
Add or remove a contact from a retargeting custom audience on Facebook based on performed actions.
LOYALTY PROGRAM WORKFLOW
Inform a contact in your loyalty program that they’ve achieved their goal, and when they will reach the next goal.
WISH LIST WORKFLOW
Send an email to encourage the purchase of a product signaled by the contact on their wish list.
PROFILING WORKFLOW
Send a post-purchase satisfaction questionnaire to understand how to better customize your service.
POINTS COLLECTION WORKFLOW
Calculate loyalty points based on events & actions and send profile-related communications.
TIME LIMIT PROMO WORKFLOW
Send a custom-designed promotion for a contact when a certain condition occurs.
ABANDONED SHOPPING CART WORKFLOW
Send an email or SMS reminder to the contact signaling the specific product that was abandoned in their shopping cart.
EVENTS WORKFLOW
Send a series of SMS messages and emails to communicate with the contact before, during and after an event.
RETARGETING WORKFLOW
Add a contact to a Facebook audience to bring them back to your website and encourage them to join the sales flow once again.

MARKETING AUTOMATION IN ACTION

Discover how easy it is to create a workflow in very little time.
Now you can really automate your operations and focus on strategy!

CHOOSE HOW TO START YOUR FLOW

Start your workflow when an event occurs, such as registration of a new contact or a visit to your website.

DEFINE CONDITIONS

Identify and create the ideal customer journey based on the actions and behaviors of your contacts.

MEASURE CONVERSIONS

Use Marketing Automation to follow your contacts along the workflow and trace conversions in real-time.

Emiliano Vismara

The MagNews team helped us define the online brand positioning strategy from eCommerce to the cross-channel communication plan, with steady focus on improving the user experience.

Emiliano Vismara

Web Sales & Digital Marketing Manager, Tenacta Group

HAVE QUESTIONS? WE’RE HERE FOR YOU!

Request a free consultation with our team of experts