Costa Edutainment: when data becomes a seemless experience

Many brands, many touchpoints, one goal: to communicate in a consistent and personalised way. Costa Edutainment manages a complex ecosystem: physical venues, ticket offices, e-commerce, tour operators and different audience segments, from B2C to schools. With t.bd and magnews, Costa Edutainment has launched a project to centralise data and implement multi-channel automation based on a Unique Customer View.

In partnership with

How It Started

Data spread across e-commerce platforms, ticketing systems and external systems

Too many technologies involved in managing the customer journey

A need to streamline processes and touchpoints without compromising control and compliance

"The adoption of the Magnews platform has been essential to the success of our project. Today, we are able to integrate data from different touchpoints into a single marketing technology, allowing us to act in a targeted and personalized way while optimizing our results."

ALAN BITTNER - DIGITAL MANAGER AT COSTA EDUTAINMENT

When there is a single view, communication becomes smarter too

How can you build personalised customer journeys without increasing the number of systems and adding complexity? t.bd led the project as a digital advisor and system integrator, starting with the most strategic phase: data integration.

Magnews enabled the consolidation of data from multiple sources and the creation of a GDPR-compliant Marketing Data Platform, thanks to the Profile Studio module and the Unique Customer View. A single foundation on which to activate personalised communications and automate workflows across multiple channels.

Key steps

Centralisation of data within a GDPR-compliant Marketing Data Platform

Rapid integration of data sources using Profile Studio and Unique Customer View

Activation of the “Illumia For You” portal for games, rewards and ongoing engagement

Unique Customer View and automation: an ecosystem that brings together the physical and digital worlds

Integrated Marketing Data Platform

Data from e-commerce, ticket offices and tour operators collected in a single platform.

Unique Customer View

A comprehensive contact profile to identify users and personalise communications.

Automation and new touchpoints

More sophisticated customer journeys thanks to social connectors, WhatsApp Business and AI nodes for A/B testing.

And the results?

Unique Customer View

for more targeted and consistent actions

+ autonomy in managing touchpoints and automation workflows

Optimised performance

thanks to personalisation and AI in customer journeys

What can you learn from this story?

In a complex ecosystem, the first real catalyst is the centralisation of data.
Personalisation only works if it is based on a robust and up-to-date Unique Customer View.
When touchpoints are managed from a single control centre, an omnichannel approach becomes sustainable.

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