Leverage your most important asset

Today, more than ever, it's the people who need to be at the center of your strategy. Manage your greatest asset, your contacts. 

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A database that is in line with your needs

Communication, marketing, internal processes, training. No matter the subject, you'll always need the main ingredient, your recipients. For this reason, being able to plan a coherent, scalable, and logical database is a critical component to choosing your solution. 


Work with dynamic results

Your database is continuously augmented with additional contacts and enriched with new data that better defines their characteristics. Acquire information from different channels and systems into a centralized hub. 


Understand your audience in order to act

Segment your contact data, their interactions with various touchpoints and communications, as well as their behaviors and interests. With MagNews you are constantly analyzing the universe of your data, identifying different audiences and building relevent actions for each contact.

Success stories: Parmalat

This strategic project with Parmalat was designed to enrich the wealth of information contained in the CRM, using data obtained through digital interactions to structure an effective loyalty program which added value to their clients.

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Manage more databases based on your needs, for example for each type of contact. 

Flexible data model

Map attributes, information and specific data for your business or your systems. 

Correlated data

Enrich your contact data with related purchase behavior, orders or requests for assistance. 


Trace the interactions of your contacts and segment them based on engagement. 

Dynamic audiences

Manage dynamic groups based on variables such as actions and moments in their journeys. 


Integrate other systems or procedures and update fields and databases automatically. 

Gestisci al meglio i tuoi contatti

Oltre 500 Brand di tutte le industry, dimensioni e modelli di business costruiscono azioni di valore grazie alla capacità di gestione dati di MagNews.

Clients who trust us​