Chiara Colombo

By integrating MagNews marketing automation directly into our CRM, we were able to not only improve and monitor our existing communication flows but imagine new ones as well. This allowed us to reach our supporters in the best and most appropriate moments according to their communication needs. To have a fundraising strategy that centers around the donor, it was essential.

Chiara Colombo

Head of Donor Base Department, ActionAid

Raffaele Ricci